Thai Samsung Electronics Co., Ltd.

Senior Manager, Customer Database Management

Thai Samsung Electronics Co., Ltd.
Salary provided
Posted on 23 Feb 2021

Senior Manager, Customer Database Management

Thai Samsung Electronics Co., Ltd.

Job Highlights

  • Working experience in CDM/ CRM is required
  • Experience in data validation, digital marketing
  • Partnership program experience is an advantage

Job Description

Responsibilities:

  • Lead and supervise a team to develop CDM planning and ensure launch of marketing direct communication to the target customers
  • Responsible for consumer database management, consumer data-driven marketing campaigns as well as the company’s loyalty programs
  • Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand
  • Execute data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities to help grow commercial opportunities
  • Manage data analytics, identify potential customers, and utilize appropriate digital platforms for effective consumer engagement
  • Lead, coordinate, facilitate and manage all data-driven marketing activities from initiation of protocol through performance tracking
  • Proactively identify and address issues that may impact the quality of the customer database and campaign deliverables
  • Proactively organize and manages ongoing data review throughout study conduct, including being responsible for the correction of errors and discrepancies management for the life of a project
  • Track conversion rates of initiatives to propose and execute improvement plans
  • Ensure effective segmentation of database for targeted communications
  • Build strong relationship and develop co-partnership CDM campaigns with related partners to dial up awareness, consideration and conversion such as operators, key dealers, non-mobile partners, etc.
  • Independently lead new data management initiatives and contribute towards process improvement, data standards and efficiency
  • Own the strategic implementation of audience curation and management for digital communication campaigns
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on
  • Collaborate with internal departments i.e. product marketing and marketing communications as well as external agencies to ensure effective consumer data-driven marketing programs
  • Perform other duties as assigned by management /direct supervisor

Qualification:

  • Male/ Female, aged 35-42 years old
  • Over 10 years experience in CDM, Data analytics, CRM or related field
  • Stakeholder & team management
  • Plan, organize, and prioritize multiple complex assignments and projects
  • Ability to focus on overall strategy of each business unit along with excellence attention to details
  • Accountability and flexibility to changes
  • Able to prioritize on-hands jobs and work under pressure and timeline
  • Excellent communication skills of both spoken and written English

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
10 years
Job Type
Full Time, Permanent

Company Overview

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our website at www.samsung.com/th

Thai Samsung Electronics Co., Ltd. 
33rd- 35th Floor Empire Tower, 1 South Sathorn Rd.,  
Yannawa, Sathorn, Bangkok 10120
Website: www.samsung.com/th

 

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus