Position Overview :

Managing all marketing for the Innisfree and activities within the marketing department

Responsibilities :

1. IMC
- Developing the marketing strategy for Innisfree which is in line with business & communication       
  objectives
- Co-ordinating marketing campaigns with sales activities
- Overseeing the marketing budget
- Overall responsibility for brand management and corporate identity
- Overseeing the production of online and print marketing campaigns
- Monitor and report on effectiveness of marketing communications

2. Digital
Planning & execution of monthly MKT plan for monthly campaigns - mainly in charge of ON communication channels. In charge of following channels:
- Media: plan, run&report for SMS, Facebook Ads/Google Ads/YT Ads/Ads Network etc
- Digital MKT activities: SEO, Website, App, etc
- Report of MKT activities
- Running SNS implementation
- EC & Brandsite MKT performance setting & management: search, affiliate

 
Necessary Qualification :

- Bachelor's Degree in Business Administration, Marketing or other related field
- Extensive experience in marketing communication, agency communication and global
  company(communication with HQ)
- Expertise in planning integrated communication campaign and local product launch
  events
- Knowledge and sense on cosmetic market and trend
- Accurate budget planning & campaign management
- Proficient in MS Office (Word, Excel, PowerPoint)
- Proficient in spoken and written English
- Strategic thinking and approach
- Highly collaborative personality
- Strong interpersonal skills
- Comfortable in communicating with different nationalities & different cultures in English
- Possesses sense of style, image, and diplomacy which permits manager to perform
  successfully communications professional in a storing supporting role
- Willingness to travel for work

The “Asian Beauty Creator”

Since its foundation in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world –including Sulwhasoo, LANEIGE, Mamonde, Etude, and Innisfree.

Delivering ‘Asian Beauty’ to the World

AMOREPACIFIC has made continuous efforts to reach out to global customers since 1964 when it succeeded Korea’s first cosmetics exports under the brand name Oscar. AMOREPACIFIC has pursued its global brand strategy since the early 1990s and established global production bases in China and France, opening a new phase of its global expansion in early 2000s. Today AMOREPACIFIC has 16 subsidiaries in more than 10 countries around the world, and operates globally in North America, Europe, and Asia.