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About Us
Be part of a global addiction treatment and behavioral health service provider, dedicated to improving the lives of addicts and their families.The Cabin is the only purpose-built rehabilitation centre outside America, the largest in Asia and the only rehabilitation facility in the region with an onsite hospital, comprised of the highest international standard and 24/7 medical care. We take the best of western clinical methods, including evidence, abstinence, holistic-based practice along with Eastern mindfulness practice. As a result, our clinical product is very strong, substantial and unique.
You’ll use data to drive your decisions and demonstrate a proven ability to develop your team to advance their skills and progress their careers. We're proud to represent staff from over 22 countries so you won’t find a more diverse, experienced, better qualified or more passionate team anywhere in the world about the works we do.
About the role
The Senior Digital Experience Manager role has oversight of the marketing and technical aspects of the current websites, intranet as well as any future website projects. This includes ensuring the website and the intranet are operating at an exceptional level of efficiency and that innovation is built into daily work. As a member of the Marketing Department’s leadership team, the Senior Digital Experience Manager has oversight of the digital team as well as various vendor and agency relationships and serves as an integration point between the Marketing, Operations and Programme teams.
The Senior Digital Experience Manager will oversee the strategy for The Cabin’s website, thecabinchiangmai.com and setting the strategic direction for the development
and maintenance of content, information architecture, design and user interface. The position is also accountable for SEO (search engine optimization) and SEM (search engine marketing), in partnership with dedicated vendors, to ensure content optimization
and to drive traffic to the website and increase sales qualified leads across our specialised programmes.
The role also includes oversight of evaluating B2C and B2B digital strategies, plans and campaigns in line with organisational objectives and KPI’s working closely with other marketing team members along with a wider range of stakeholders within the business.
Reporting directly to the Director of Marketing, the candidate will work closely with all teams within the marketing department to ensure the success of the speciality villages,increase lead quantity and quality across all the product mix, Paid Advertising channel conversion (Google Adwords, Social, etc) and the advancement of The Cabin’s brand strategy. Line management includes 4 direct reports: Head of Social Media, Content and Production, Digital Project Manager, Assistant Campaigns Manager, Sr. Wordpress Developer .
This position is based in Mae Rim, 45 mins from Chiang Mai, Thailand (daily shuttle from Chiang Mai is provided).
Key Accountabilities and Responsibilities:
- Primary responsibility it to drive increases in quality Marketing leads across all digital channels.
- View the website in the context of the role it should play in the target audiences’ journey
- Have a solid understanding of web technologies and adherence to contemporary web industry best practice
- Be familiar with web development languages and authoring tools
- Be an exceptional content strategist and project manager
- Seek out the right data to make decisions
- Can articulate goals into meaningful and measurable results
- Have a meticulous attention to detail
- Set priorities and provide team direction
- Ensure team members know what is expected of them
- Ensure blocking issues are resolved quickly
- Be an exceptional collaborator and innovator
- Be dedicated to continuous improvement
- Have excellent problemsolving skills and the ability to navigate change and/or ambiguity
- Oversee effective budgeting, monitoring and tracking of campaign costs to achieve efficiencies and value for money wherever possible.
- Demonstrate cost-effective buying/ procurement of third-party services including influencers whilst ensuring quality and timely delivery.
- Deliver regular reports on the performance of campaigns, identifying opportunities for improvement as well as highlighting and promoting best practice across regions.
- Provide recommendations to marketing leadership on how to expand marketing campaigns capability including talent, skills and channels to maximize the channel reach and effectiveness.
- Manage, inspire and develop a small team.
- Comfortable speaking to C-level executives, outside vendors and other stakeholders.
- Have a passion for the mission of The Cabin, in helping people recover from addiction.
Person Specification
The role sits in the Marketing team, and will be proactive and help shape the culture of the team. You must enjoy spending time in B2B and B2C markets to understand their problems, and find innovative solutions. Additionally, the following knowledge and experience is required:
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Essential |
Desirable |
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Experience |
Minimum of 8+ years’ work experience in marketing/digital, marketing/ emphasis preferred Experience leading cross-functional teams to unite the business to drive admission numbers and business change for long term growth Be both technically and business savvy |
healthcare technology |
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Qualifications / Professional Training
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BS degree in Marketing or related field; digital marketing qualifications are preferred Proven track record of exceeding goals and reporting on performance and insights Able to manage multiple projects and succeed in a fast-paced environment by working independently and as a member of cross-functional teams to meet project objectives Proven ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines both as a team member and autonomously. Able to manage competing internal client demands, and to accept constructive criticism and feedback |
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Skills /Knowledge |
Strong marketing campaigns competencies (e.g. SEM, social media, e-campaigns, email marketing,) to deliver meaningful marketing and business results and improve The Cabin’s Client experience. Outstanding interpersonal skills: decisive and action-oriented; able to motivate, inspire, and lead cross-functional teams to success Knowledge of PPC advertising tools and analytics platforms (e.g. AdWords Campaign Manager, Google Analytics, etc.) and marketing automation Strong project management skills, driving product campaigns to completion in a timely, efficient fashion Demonstrated customer service and organisational skills Vendor and agency management expertise
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Personal Qualities
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High-energy team player, innovative thinker and a self-starter Highly analytical and detail-oriented with problem solving ability Conscientious approach to work assignments; enjoys operating at a fast pace while staying flexible to shift tasks frequently Flexible and resourceful, ready to step in wherever needed Passion for advancing the care of clients and the experience of healthcare professionals Collaborative by nature with an eagerness to own projects and results Quick learner of in-depth product knowledge, systems and processes Collaborative team player Must be sensitive to a variety of communication needs |
Understanding and passion for helping people with addiction or mental health issues |
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Thinking Style |
Professional demeanour with strong ethical standards and comfort level in a changing environment Must be creative, strategic and operational. Loves detail and processes, and can keep the team to work smarter Is confident with ambiguity Can be motivated by the vision when current systems and processes are challenging. Doesn’t wait for others to fix a problem |
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Circumstances |
Chiang Mai, Thailand, based role. |
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jobsDB will send your application for review directly to The Cabin Chiangmai Co., Ltd.
About The Cabin Chiangmai Co., Ltd.
The Cabin Chiangmai Co., Ltd.
The Cabin Chiang Mai
Headquartered in Chiang Mai, Thailand, The Cabin Addiction Services Group is a
leading provider of premium addiction treatment services with residential and outpatient rehabs and affiliated services around the world. The Cabin Group is widely recognised as being at the forefront of addiction treatment and we are growing our services
rapidly; just recently we increased our Chiang Mai inpatient centre by 70% including building three new inpatient centres in Thailand and have six international outpatient centres in Asia, Australia and the
Middle East.
Currently, we are seeking a Clinical Outreach Manager who will be responsible for maintaining our existing addiction professional referral network, as
well as expanding this network, both locally and internationally. Referrers may include counsellors, psychologists, psychiatrists, interventionists and directors of mental health facilities. Professional referrers will also come through our existing network
of outpatient centres, as well as from international sources external to The Cabin Group.
We are looking for a specialized, experienced, and highly energetic to continue our ambitious expansion plans.
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