jobsDB ref: JTH300003002097100
Key Responsibility:
- Develop and update all the consumer insight, consumer engagement funnel to strengthen bran equity by assisting Marketing Manager in the strategic planning of yearly brand plan. Includes:
- Plan the total and by channel brand strategies.
- Project management of key projects in collaboration with Sales, Trade marketing and Supply.
- NPDs (New Product Development) and EPDs (Existing Product Development) exploration with alignment of Innovation team.
- Gaining key insights from data and market visits and applying it strategically in practice.
- Suggest Campaign ideas that can be used in ATL/BTL media such as TVC, Digital, School and hospital sampling campaigns.
- Contribute for development and execute strong brand plan to ensure business achievement result.
- Domestic EPD/NPD – ensure smooth launch of NPD in all aspects (ATL/BTL and 4Ps) to be in line with Launch Recommendation.
- Drive growth in Ecommerce.
- Project management of other key projects.
- Track performance of all activities closely.
- Present to Lead team for certain projects in monthly marketing day.
- Analyze the market monthly to look for opportunities/ threats and recommend action plan.
- Market Share – Monthly Nielsen analysis of category and competitors.
- 4P tracking – collaborate with trade marketing to understand competitor’s monthly activities.
- ATL/BTL media tracking – collaborate with agency on competitor’s activities.
- Present findings and action plan to Lead team in monthly marketing day.
- Financials
- Own the Brand P&L to deliver plan NR and GM.
- Own the marketing spends to ensure all spends are allocated by activity, PO/ Invoiced are issued on time and ensure no over/under spend.
- Coaching and Build competency teamwork
- Coaching ABM to build core competency to ensure business delivery
- Partnering with all stakeholders - both internal and external with good collaboration
Key Performance Indicators:
1. Deliver Market Share, NR and GM targets
- Deliver key brand initiatives at target and on time
- Deliver NPD/EPD projects aligned with innovation team base on key milestone
- Ensure all operations are delivered smoothly
Professional Qualifications:
- Minimum bachelor degree level in any field - from a recognized university
- At least 5-years of experience in FMCG and Marketing fields. Preferable candidate with IFCN experiences
- Strong experience in Overall Brand Communication and Digital experience would be preferred.
jobsDB will send your application for review directly to Reckitt Benckiser (Thailand) Ltd.
About Reckitt Benckiser (Thailand) Ltd.
About RB:
RB is different: ‘good enough’ isn’t good enough here.
RB is the world's leading consumer health and hygiene company, with sales in nearly 200 countries and operations in over 60 countries.
Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes – making a real difference.
If it’s tried and tested, we challenge it. We continually invest in research and innovation to stay ahead of the game. In fact, we are changing the game in consumer health, working with people to challenge conventional thinking –
whether it is product, packaging and delivery, consumer information or marketing. That’s how we keep generating the breakthrough thinking and ideas that built 19 iconic Powerbrands around the world with well-loved names such as Nurofen, Strepsils, Mucinex,
Dettol, Lysol, Finish and Vanish.
Ranked in the TOP 20 on the London Stock Exchange, our relentless drive to change the game and outperform has trebled our revenue since 2000 and quadrupled our market cap.
We’re just as demanding of our social and environmental impact too. We’ve cut our carbon footprint by 20% in just 5 years and set
new 2020 targets; cutting water use by a 1/3, carbon by a 1/3 again, and for a 1/3 of sales to come from more sustainable products. As one of Save the Children’s largest partners, we are now committed to “Save a Child Every Minute” by helping stop deaths from
diarrhoea.
Thrive in a game changing environment of high autonomy and accountability? Keen to be at the heart of the fastest growing health and hygiene company?
Visit rb.com for more information on our career opportunities and graduate programmes.
Keep up to date with us on LinkedIn, Facebook, Twitter, Learn how to Brand Me and RB employee blog.
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