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Leads localization and activation of global or area programs to generate demand at end-users and channel
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Leads local assessment and provides input into area marketing and portfolio teams on competitive, customer and media platform trends
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NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers to ensure successful of launch in local
market
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Invest budget in activating globally aligned marketing programs to achieve desired outcomes
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Ensures global and area material meets local packaging compliance and regulatory requirements
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Provide insights of local market, product performance, customer demand and feedback to region/area
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Prepare and manage monthly, quarterly and annual local budgets
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Deliver brand & value proposition, positioning and pricing strategies to align with global direction
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Analyze and utilize customer POS data to formulate marketing strategies
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Coordinate sales & marketing efforts to meet financial/sales objective and meet brand equity
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Lead supply & demand planning to optimize inventory
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Work with Clinical team & Scientific Affair and education leader to build and lead affiliation with relevant association & KOL for market development
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Work with Country Sales Team to provide marketing lead to Channel Partner with the objective of meeting financial goals.
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Liaison to the local functions like channel marketing, division teams, customer service, sales force, application engineering, regulatory to
represent
- Leverage Customer Operations activities and support to deploy program (Digital Resource Center, Communication, Media Relation, Fairs & Event, CRM, POS)
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Maintain the feedback loop on customer experience with all owners of the aspects of customer experience in area, region
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Works with Regional team, deliver strategies for all marketing plans, including demand generation plan, portfolio management, marketing campaign,
Digital marketing, Communication and Creative.