Product Idea Generation
o Gather the product idea from the industry, Distribution Channel or Company direction.
o Do pre-analysis, target segmentation, develop and refine product concepts to serve particular objectives (growing business, capture particular segment, up-sell, cross-sell, retain customer, new business opportunities, new business partners, etc.)
o Develop product idea plan, present the idea & draft feature to Committee for approval
o Complete the Product Idea Form and Liaise with Heads of Distribution Channel for Sign-off and submit it to Actuarial for further process
o Work with Actuarial team to complete the Product Proposal templates for OIC approval
Product Concept Testing
o Prepare the Product Concept for Idea Testing (if required)
o Brief and coordinate with Research Agencies on the product concept testing
o Present the key findings from Product Concept Testing to PDSC
o Product Naming Process
o Develop the new product naming and propose to Heads of Distribution Channels for selection and agreement
o Prepare the Product Naming Application Form
o Share the new product name with Actuarial Team for Product Manual preparation and process
Product Implementation Process
o Share the approved product concept/idea from committee with the Product Development Implementation team
o Be one of the Product Development Implementation Team in order to ensure the completeness of product development aspects
o Work closely with PMO to monitor all aspects of product development including product timeline, product approval, filing, the system set up and UAT and accordance with regulations
o Prepare the Product Announcements in both English and Thai up to internal review
o Prepare the Product Sales Training materials up to internal review and monitor after launch, so on.
The Viriyah Insurance Co., Ltd. Thailand's leading non-life insurance company, is now looking for potential candidates to join our dynamic organization.
The Viriyah insurance has gained higher than 10,600 million Bath in revenue in 2004. The company expects to continuously gain higher revenue and market shares this year. The company remains at top rank for a decade; even the company has possessed the highest
shares, and left the second by far. With our long history of almost 73 years, the company has committed to provide Thai societies with the best insurance services. We are now looking for the following positions :