The Viriyah Insurance Public Company Limited

Product Strategy (Accident and Health insurance product)

The Viriyah Insurance Public Company Limited
Salary negotiable
Posted on 20 Jan 2021

Product Strategy (Accident and Health insurance product)

The Viriyah Insurance Public Company Limited

Job Highlights

  • ประสบการณ์ไม่น้อยกว่า 3 - 5 ปี
  • พนักงานประจำ
  • สามารถทำงานนอกสถานที่ได้

Job Description

Job Responsibilities:

Product Idea Generation

o   Gather the product idea from the industry, Distribution Channel or Company direction.

o   Do pre-analysis, target segmentation, develop and refine product concepts to serve particular objectives (growing business, capture particular segment, up-sell, cross-sell, retain customer, new business opportunities, new business partners, etc.)

o   Develop product idea plan, present the idea & draft feature to Committee for approval

o   Complete the Product Idea Form and Liaise with Heads of Distribution Channel for Sign-off and submit it to Actuarial for further process

o   Work with Actuarial team to complete the Product Proposal templates for OIC approval

Product Concept Testing

o   Prepare the Product Concept for Idea Testing (if required)

o   Brief and coordinate with Research Agencies on the product concept testing

o   Present the key findings from Product Concept Testing to PDSC

o   Product Naming Process

o   Develop the new product naming and propose to Heads of Distribution Channels for selection and agreement

o   Prepare the Product Naming Application Form

o   Share the new product name with Actuarial Team for Product Manual preparation and process

Product Implementation Process

o   Share the approved product concept/idea from committee with the Product Development Implementation team

o   Be one of the Product Development Implementation Team  in order to ensure the completeness of product development aspects

o   Work closely with PMO to monitor all aspects of product development including product timeline, product approval, filing, the system set up and UAT and accordance with regulations

o   Prepare the Product Announcements in both English and Thai up to internal review

o   Prepare the Product  Sales Training materials up to internal review and monitor after launch, so on.


  • Experience in Insurance industry is a must*****
  • 2-3 years in the insurance business and in the area of product development
  • Experience in Accident and health insurance is preferable
  • Good knowledge of life insurance products and marketing
  • Good analytical and interpersonal skills
  • Good communication skills both verbal and writing
  • Proactive and Positive thinking
  • Good command of English
  • Good leadership skills

Additional Information

Career Level
Entry Level
Years of Experience
3 years
Job Type
Full Time, Permanent
Company Website

Company Overview

The Viriyah Insurance Co., Ltd. Thailand's leading non-life insurance company, is now looking for potential candidates to join our dynamic organization. The Viriyah insurance has gained higher than 10,600 million Bath in revenue in 2004. The company expects to continuously gain higher revenue and market shares this year. The company remains at top rank for a decade; even the company has possessed the highest shares, and left the second by far. With our long history of almost 73 years, the company has committed to provide Thai societies with the best insurance services. We are now looking for the following positions :

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Overtime pay, Performance bonus, Travel allowance