True Corporation Public Company Limited

Performance Analysis Manager

True Corporation Public Company Limited
Salary negotiable
Posted on 23 Feb 2021

Performance Analysis Manager

True Corporation Public Company Limited

Job Highlights

  • 3-7 years of experience in Marketing /content
  • Understanding of the digital marketing
  • Experience in configuring and using Google Tag

Job Description

Job Purpose

  • Track consumer sentiment , content performance, content feedback  for real-time communication adaptation which cancreate higher emotional engagement & optimization conversion
Key Responsibilities

Planning
  • Develop a content evaluation framework to communicate content performance and best practices to social, editorial,and marketing teams
  • Identify and track metrics to evaluatethe effectiveness of the content produced.
Execution , monitor and review
  • Ensures that outcomes metrics, versusprocess metrics, are measured and reported.
  • Keep track of competitive trends/competitorkeywords and flag content opportunities using Google Trends and other analyticaltools.
  • Keep pace with SEO and internet marketingindustry trends and developments
  • Test new social and content strategy includingdesign, execution, and analysis and translate results into actionable metrics.
  • Help content creators throughout the companyunderstand trends, marketplace dynamics, and user behaviors
  • Build dashboards for all levels of thecompany, including executive leadership, to monitor key metrics and trackprogress
  • Identify, collect, and transform datafrom disparate sources using social listening,  SQL, R, Python, orother statistical tools
  • Provide optimized briefs to marketer thatsuggest keywords, headers, and interlinks to include to help SEO performance.
  • Ensure that all on-page elements are satisfiedon newly published pieces.
Qualification
  • Math, Statistic, Computer Science, Marketing,Business Administration or equivalent working experience
  • 3-7 years of experience in Marketing /content & media sector  
  • Understanding of the digital marketing space, including popular tools and common channel strategies spanning web,email, social and mobile
  • Experience in configuring and using Google Tag Manager & Google Analytics to understand visitor behaviour andidentify opportunities for optimization
  • Understanding of audience segmentation and content targeting to segments
  • Experience presenting to stakeholders and delivering workshops and training engagements
  • Experience developing and prioritizingKPIs to measure a program, initiative or project
  • Understanding of marketing strategy andoptimization tactics including personalization, SEO, A|B testing, automation

Human Resources , 
TRUE Corporation Public Company Limited
18 True Tower, Ratchadapisek Rd., Huay Kwang, Bangkok 10310

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true

Additional Company Information