Siam Commercial Bank Public Co., Ltd. (SCB)

Marketing Technology Enablement Senior Specialist (JR-0047986)

Siam Commercial Bank Public Co., Ltd. (SCB)
Salary provided
Posted on 20 Jan 2021

Marketing Technology Enablement Senior Specialist (JR-0047986)

Siam Commercial Bank Public Co., Ltd. (SCB)

Job Highlights

  • CX Data Analytic,campaign conversion Tracking, CRM
  • App analytics, Analyze data and statistical models
  • Digital Marketing solution, Marketing Automation

Job Description

Job Summary:

Marketing Technology Enablement Senior Specialist is mainly responsible for design, initiate, and develop & configure the automated customer journey as well as planning and implementation of the marketing technology roadmap.

Job Descriptions:

  • Design and develop structured customer journey that supports multi-wave and omni/multi-channel communication, as well as, develop and implement campaign conversion tracking, both online and online-to-offline
  • Lead technical implementation to enable marketing technology for digital campaigns, together with identify the initiatives, new ideas, new techniques for improving campaign results
  • Develop an integrated marketing technology roadmap that includes deep collaboration with the IT, Data Analytic, CRM, and related stakeholders
  • Work closely with vendors and partners for requirement analysis, design and development towards digital marketing platform
  • Oversees digital marketing platform operations, including campaign traffic, new journey developments & enhancement, web application analytic tool integration, content portal & ads network integration, and tracking code deployment for digital campaigns

Qualifications:

  • Minimum of 5 years of direct experiences in digital marketing campaigns, product building, or technologies functions
  • Experience and familiar with analyzing big data and statistical models, enterprise Digital Marketing solution, Marketing Automation, or Marketing Technology would be a plus  
  • Experience in tech start-up or e-commerce company is preferable.
  • Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
  • Demonstrate the effective communication over multi-departments and adaptive planning during the dynamic environment

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
5 years
Job Type
Full Time, Permanent
Company Website

Company Overview

"Let's start a brighter career future together"

Siam Commercial Bank (SCB) provides universal financial solutions to all customer segments with the best in benefits and full social responsibility. We are looking for responsible, enthusiastic, high caliber people with potential to join our team.

Additional Company Information