Jaspal Co., Ltd.

Marketing Director

Jaspal Co., Ltd.
Salary provided
Posted on 12 Oct 2020

Marketing Director

Jaspal Co., Ltd.

Job Highlights

  • marketing, sales or commercial background
  • senior marketing roles, leading a large team
  • digital marketing and leading omnichannel campaign

Job Description


  • Working closely with new business development and commercial teams on the development of brand initiatives
  • Partnering with e-commerce teams to develop synergistic omni-channel in-store content that drives the business across stores and online.
  • Leading teams to devise innovative seasonal marketing campaigns in each brand, with clearly defined objectives, execution plan across channels, target customers and budget.
  • Managing content creation on-time and with proper consideration of what assets are best suited to each channel and market.
  • Reviewing adaption of assets or campaigns for each international markets with local teams.
  • Working with CRM team to use customer data to understand, target and personalize communications with customers and identify new sales opportunities.
  • Supervising digital media buying with proper consideration of top funnel, mid funnel and bottom funnel targets, and management of CIR ratios.
  • Managing PR, events, and influencers to support both campaigns and brand building. 
  • Building partnerships with creative and media agencies and exploring new ways to communicate brand value to customers.
  • Controlling and managing the allocation of marketing budget and ensuring an effective return on spending.
  • Staying at forefront of global marketing innovations and trends, or changes in customer behaviors. 


  • Bachelor’s Degree/ Master’s Degree in Marketing, Communication, Business or related field.
  • Minimum of 8 years of experience in marketing, sales or commercial background (experience in fashion is an advantage).
  • Excellent command in English
  • Proven track record in senior marketing roles, leading a large team and managing a large marketing budget.
  • Experience and knowledge of effective digital marketing and leading omnichannel campaigns.
  • Experience leading campaigns across several countries (experience in Asia is a definite advantage)
  • Proven strong visionary and leadership skills in stakeholder engagement through successful execution

How to apply

  • Click APPLY NOW to submit your application & portfolio's link/attachment together as well.

Human Resources Department


1054 Soi Sukhumvit 66/1 Prakanongtai

Prakanong, Bangkok 10260

Tel. 02-367-2000 ext. 2592, 2603, 2193

Website : www.jaspalgroup.com

Additional Information

Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Job Type
Full Time

Company Overview


The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate.

Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change.

Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels.

Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource.

We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living.

Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor.

Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million).

We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

Additional Company Information