Central Retail Corporation Public Company Limited

Marketing Communications Manager

Central Retail Corporation Public Company Limited
Salary provided
Posted on 22 Feb 2021

Marketing Communications Manager

Central Retail Corporation Public Company Limited

Job Highlights

  • Monitor the operations of marketing communications
  • Analyze activity, campaign and media performance
  • Making summary reports of marketing communications

Job Description

Job Purposes

Responsible for managing and implementing policy and direction development for the operations of marketing communications, including promotional campaigns, public relations, and corporate image, in order to inform target market about products and service through trade exhibitions, store signs and billboards, television and radio advertising, and social media, to achieve sales and marketing objectives

Key Roles and Responsibilities
  • Monitor and manage the operations of marketing communications, including the arrangement of marketing communication materials, to attract target audience effectively and appropriately
  • Participate in analyzing data to set up annual budget and directions of marketing communication operations to provide mutual understanding throughout the organization
  • Manage seminars, trade shows, industry exhibitions, and other related events to inform customers about products and service
  • Analyze communication activity, campaign and media performance and adapt for improvement
  • Coordinate with external vendors and agencies to ensure effective work and meet organization’s requirements, deadlines, and budget
  • Control making summary reports of overall marketing communications to propose to the supervisor
  • Keep up to date with current marketing trends to improve the performance of the team
  • Take care and advise subordinates to ensure effective performance and promotion preparation
  • Master’s degree in related field.
  • Minimum of 5 -7 years’ experience in related field.
  • Have knowledge in marketing, marketing communications
  • Have computer skills
  • Have communication skills
  • Be able to coordinate
  • Be creative

For more details contact

K. Sunadda (065 719 4970)

E-Mail: [email protected]

Additional Information

Additional Information

Company Overview

Central Group began in 1947 as a small family shop run by Tiang Chirathivat in the city of Bangkok. His son, Samrit Chirathivat, in 1956 expanded the general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wang Burapha district.

Under the stewardship of the Chirathivat family, Central Group has grown to become one of Thailand’s most recognizable brands and among the most successful retail conglomerates in Southeast Asia. The Chirathivat vision for the retail business has been passed on from generation to generation. Our expansion into the omni-channel arena has helped to drive our growth and strengthen our leadership position across multiple retail categories.

Now, Central Retail is the leading multi-format and multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam.

Central Retail's business is organized into 3 operating segments as follow:

1. (1) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store and Robinson Lifestyle Center, Supersports, Central Marketing Group, and Rinascente.
2. (2) Hardline, which focuses on electronics and home improvement under portfolio of retail banners, for example, Thai Watsadu, Baan and Beyond, Power Buy, and Nguyen Kim.
3. (3) Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Tops, Central Food Hall, FamilyMart, Big C Vietnam, and Lanchi Mart.

Each segment hosts a portfolio of retail banners under which Central Retail sells a wide range of merchandise, and each of its retail banners is distinguished based on a variety of characteristics. Certain of its key retail banners have been in operation for decades, such as Central Department Store, but Central Retail routinely introduces new banners and retire old banners as the retail landscape continues to evolve.

Additional Company Information