True Corporation Public Company Limited

Marketing Analytics Manager

True Corporation Public Company Limited
Salary provided
Posted on 27 Nov 2020

Marketing Analytics Manager

True Corporation Public Company Limited

Job Highlights

  • Marketing analytics
  • Campaign Performance Analysis
  • Trade Marketing

Job Description


  • guiding Digital Telcos marketing decisions by crunching large data sets, analyzing the results, and gaining insights
  • Providing insights on marketing campaign performance and return on investment
  • Developing and maintaining data and reporting processes
  • Overseeing market research studies to understand customer behavior
  • Providing guidance on measurement and goals for other teams across the organization
  • Creating and monitoring reporting dashboards
  • Developing and maintaining client databases
  • Collaborating with other teams to implement new systems and tracking
  • Analyzing data and presenting trends, insights and strategic recommendations


  • 5+ professional experience in the field of analytics/marketing/consulting
  • Marketing domain expertise: Hands-on experience from tactical marketing analytics (such as marketing mix and attribution modeling, campaign performance analysis, ROI estimates, life time value modeling) and consumer-oriented marketing analysis (segmentations, user survey, storytelling about consumers, brand positioning, etc.)
  • Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance; understand business models and high level strategy
  • minimum 3 years working for digital marketing driven and eCommerce companies
  • minimum 5 years experience in managing data and campaigns insights
  • Trade marketing experience in a plus
  • Excellent communication, organizational, and problem-solving/analytical skills


Additional Information

Career Level
Years of Experience
6 years
Job Type
Full Time

Company Overview

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true

Additional Company Information