Boonrawd Brewery Co., Ltd.

Group Category Manager/ผู้จัดการส่วนพัฒนาผลิตภัณฑ์และช่องทางจำหน่าย

Boonrawd Brewery Co., Ltd.
Posted on 7-Jun-21

Group Category Manager/ผู้จัดการส่วนพัฒนาผลิตภัณฑ์และช่องทางจำหน่าย

Boonrawd Brewery Co., Ltd.

Job Highlights

  • 10 - 15 year experience in key account
  • commercial management
  • work on each channel for responsible products

Job Description


1. Analyze and provide category information from various sources in order to identify the issues and opportunity of product, category and create the selling story for category & channel development.
2. Develop strategy and implementation guideline regarding how to drive sales and increase distribution to achieve company goal.
3. Manage and control the activities, projects implementation through channel of distribution, in achieving availability, price parity, point of sales and stock across market segment to maximize sales volume and distribution opportunities.
4. Responsible for developing an annual operating plan and driving other KPIs, including GMV, profit margin, and net margin
5. Regular market/field visit to collect shoppers, trade insight, competitors’ and consumers’ information in order to support strategy development, category planning, performance measurement, competitor monitoring and feedback to improve business performance.
6. Establish consumer planner and shopper profile to provide market share information and significant issues and find opportunity to growth in each brand across channel.
7. Working out with marketing team on undertaking and submitting essential marketing campaign, following on the sales data & category analysis.
8. Provide direction, coaching, advice, long-term solutions, and supervise team members to ensure that business plans and implementation are aligned with modern trade channel strategies.


1. Bachelor or Master Degree in Marketing or related filed.
2. 10-15 year experience in trade marketing / key account (all channel). 
3. Strategic and commercial mindset with thorough understanding of marketing and sales.
4. Able to work in fast paced environment.
5. Strong commercial and relationship management abilities.

Interested, please submit your CV through Jobsdb or contact further to Khun Nutthanin by 061-419-6257. Only shortlisted candidates will be notified.

Additional Information

Career Level
Years of Experience
10 years
Job Type
Full Time

Company Overview

Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha

Additional Company Information

Food and Beverage
Benefits & Others
Dental insurance, Life insurance, Medical insurance, Performance bonus, Travel allowance, Five-day work week