Kimberly-Clark Thailand Limited

Trade Marketing Manager (Brand Trade Activator)

Kimberly-Clark Thailand Limited
Posted on 6-Jun-21

Trade Marketing Manager (Brand Trade Activator)

Kimberly-Clark Thailand Limited

Job Highlights

  • FMCG
  • Scott® and Hyper Channel
  • at least 4 yrs experience in Trade strategies

Job Description

Brand Trade Activator (Trade Marketing)

Business Objective Delivery

Brand Trade Activator (BTA) is primarily responsible for developing and growing Kimberly-Clark’s Consumer Sales business across specific category to achieve volume and profit objectives. The incumbent's tasks are developing, executing & reviewing category/ channels strategies, budget planning and developing category promotions.

Main Responsibilities

  • Budget and Target Utilizing the full suite of business tools & reports and external resources (e.g. Nielsen and Dunnhumby) for efficient monitoring & analysis of business results and Trade Promotional Investment to achieve maximum volume returns for responsible category.
  • Provide inputs on establishment of Budgets and Targets on responsible category. Monitor progress against category objectives, highlight risk and opportunities at macro level. Monitor Trade Fund Budget. Provide country demand forecast as well as communicate variations to plan and participate in developing long term demand forecast of responsible category. Assist in delivering Category Operating Profit targets.
  • Strategic Business Planning – Develop Category Plan aligned with Marketing Plan to ensure achievement of Market Share objectives and support delivering Sales Volume and 5-year Strategic Sales Plan.
  • Promotions – Develop and evaluate national & category-specific promotions. Monitor Trade Funds for responsible product categories and jointly responsible for periodic review of Trade Promotion Fund Management process.
  • Merchandising – Develop and evaluate Merchandising guidelines including target planogram per trade type, provide inputs on merchandising guidelines execution for all categories. Manage Merchandising Funds and periodically review Merchandising guidelines
  • Business Planning and Review – Actively participate in Budget Planning Process, develop and review Category Plan and POP materials/initiatives. Provide inputs in the development and maintenance of Category Review session.
  • Trade Pricing – Directionally responsible in developing trade pricing strategy (with appropriate trade competitive response plans) in alignment with Category and Marketing Plans. Monitor competitive price actions plan and recommend changes as appropriate.
  • Ensure active participation /coordination with supporting functions i.e. Supply Chain, Finance, and Legal etc.


  • Bachelor’s degree and above in Business Administration, or nay related fields.
  • 4-5 years of trade marketing experience, market research experience in consumer goods industry is a plus.
  • Strong financial and analytical skills, in-depth knowledge of analytical tools (eg. Nielsen, Dunnhumby).
  • Strategic thinking, self-starter and excellent execution.
  • Strong collaborative, interpersonal, oral and written communication skills to work within and cross functions.
  • Personable and convincing in relationships with Customers.

Additional Information

Career Level
Years of Experience
6 years
Job Type
Full Time, Permanent

Company Overview

Kimberly-Clark is an $18+ billion global business with top brands that include Kleenex®, Scott®, Huggies®, Cottonelle®, Depend® and U by Kotex®. For 145+ years, we have led the industry by inventing new product categories and reinventing how we can better serve our consumers and customers. Original thinking is a key ingredient to our success. Away from home, Kimberly-Clark Professional provides innovative solutions to businesses, hospitals and governments.

We seek Original Thinkers to join us. We welcome original perspectives and value different life experiences that can lead to groundbreaking innovation, creative problem solving and agile response to change.

With Kimberly-Clark, you will have the freedom to express yourself, develop your capabilities and grow your career. If you would like to be part of a dynamic team that helps improve the lives of people around the world

Additional Company Information

Benefits & Others
Dental insurance, Life insurance, Medical insurance, Performance bonus, Transportation allowance, Travel allowance, Five-day work week, Flexible working hours