FITNESS AND LIFESTYLE GROUP (THAILAND) CO., LTD.

Lead Acquisition Manager

FITNESS AND LIFESTYLE GROUP (THAILAND) CO., LTD.
Posted on 2-May-21

Lead Acquisition Manager

FITNESS AND LIFESTYLE GROUP (THAILAND) CO., LTD.

Job Highlights

  • Experience in digital customer acquisition.
  • Launching and scaling new multi-channel marketing
  • Good command of English.

Job Description

Key Responsibilities:
  • Develop and execute the acquisition & retention marketing plan and strategies to acquire leads to sales, drive revenue generation, and maximize ROI.
  • Design and execute online and offline campaigns to achieve objectives focused on lead generation, digital customer acquisition /adoption, and cross-selling to existing customers which include email marketing, social media, banner ads, and third-party web opt-in leads.
  • Constantly seek the optimization of marketing spend by channel to maximize return on investment from cost-per-lead and conversion rates.
  • Direct the vendor management relationship which includes multiple vendors responsible for printing/mailing and lead management, and agencies. 
  • Set quarterly KPI, and track results on a weekly, monthly, and quarterly basis to provide insight into sales/revenue targets.
  • Collaborate with and complement the work of the Marketing Team to ensure the maximum result achievement.

Skills, Knowledge, and Abilities:

  • Experience launching and scaling new multi-channel marketing campaigns. In-depth understanding of marketing principles and in-depth knowledge of consumer and direct marketing practices.
  • Proven management and people leadership skills. 
  • Strong analytical, strategic conceptual thinking, and consulting skills.
  • A passion for growth marketing and driving customer adoption, engagement, and retention.
Qualifications:
  • c, product portfolio management with digital marketing knowledge.
  • Experience and familiar with analyzing big data and statistical models
  • Experience in business development/driving growth for the fitness industry is preferable.
  • Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills.
  • Demonstrate effective communication across multiple departments, and adaptive planning in a dynamic environment.

Additional Information

Career Level
Top
Qualification
Degree
Years of Experience
5 years
Job Type
Full Time, Permanent

Additional Company Information

Industry
Athletics/Sports
Benefits & Others
Life insurance, Medical insurance, Performance bonus