Berli Jucker Public Company Limited (BJC)

Assistant Product Manager (Trade Marketing)

Berli Jucker Public Company Limited (BJC)
Posted on 9-May-21

Assistant Product Manager (Trade Marketing)

Berli Jucker Public Company Limited (BJC)

Job Highlights

  • Bachelor or Master in Business Administration
  • 3 years Trade Marketing experience in FMCG
  • Good analytical, initiative and pro-active

Job Description

The job holder will be responsible for all aspects of trade marketing comprising of providing trade/category & channel strategies’ direction and POP visions/ standards and to ensure excellent execution of all company activities at the Point of Purchase as well as to ensure the alignment and integration of brand strategies and plans with sales and customer activities by channel and to ensure effective Trade Marketing budget management and implementation

  • Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
  • Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
  • Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
  • Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
  • Ensure up-to-date category & channel analysis and competitor understanding shared to team
  • Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
  • Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
  • Sign off cycle plan and sales brief materials


  • Thai Nationality, Male/Female aged between 27-35 years old.
  • Bachelor or Master's Degree in Business Administration, Marketing or related field.
  • At least 3 years in sales, marketing or category management in FMCG
  • Good command of spoken and written in English and Computer Literacy
  • Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
  • Interpersonal, negotiation, and compromising skills
  • Strong team player, communication and listening skills
  • Leader , problem-solving skills, coaching and training skills
  • Good planning and management skill.
  • Quick conceptual thinker-able to grasp ideas and communicate them effectively

We offer an attractive compensation; benefit package (performance bonus, provident fund, medical, dental, life insurance, yearly checkup) and career opportunities to the successful candidate. Interested candidates are invited to send full resume, stating current and expected salary, and enclosing a recent photograph to the address below:

Berli Jucker Public Co., Ltd.
Human Resources Division

99 Soi Rubia, Sukhumvit 42,
Phrakanong, Klongtoey, Bangkok 10110
Tel. 02-367-1591

Visit us at :

Facebook Fan Page: BJC Recruitment

Additional Information

Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

Growing together, with the Green Big Tree.

We are one of South-east Asia’s leading commercial conglomerate and the well-known Fast-Moving Consumer Goods (FMCG) Company with over 10,000 employees across the region.

BJC has been founded since 1882; we are committed to be a provider of integrated supply chain solutions in the region, providing top quality products and services that are involved in the everyday life of people.

Why join us?

At BJC, people are our most important assets and a prime key success factor for our business. Therefore, development of human capital is one of our most important policies under focus and we have significant and focused operational processes in place for successful sourcing, attracting, hiring, development and retention of talented people to support our business sustainability.

If you are proactive, qualified and dynamic individual who desires for challenges in our rich history, we welcome you to join our team and grow together.

Additional Company Information

Wholesale / Retail