PRTR Recruitment and Outsourcing

Trade Marketing Specialist (1Yr Contract)

PRTR Recruitment and Outsourcing
THB 55,000 - THB 90,000 /month
Posted on 2-May-21

Trade Marketing Specialist (1Yr Contract)

PRTR Recruitment and Outsourcing

Job Highlights

  • 3 Yrs in Consumer/Trade Marketing/Sales Roles
  • Degree in Any Field w/ Good English Skills
  • Has Project & Time Management Skills

Job Description

PRTR is working with an international wine company that sells to over 170 countries worldwide. They are currently in need of a Trade Marketing Specialist to join their team.


Marketing & Sales Integration
  • Translating key Brand Strategy & Initiatives into field sales priorities and customer/channel plans.
  • Identifying key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, off location visibility, GWP/VAPs, etc.
  • Understanding channel and retail segmentation in order to define the performance drivers. 
  • Developing customer promotions & evaluate post-campaign performance.
  • Managing and coordinating merchandising material and provision for Sales/Planning team implementation.
  • Assisting in customer review and new listing presentations including planogram and visibility business cases.
  • Building strong working relationships with the National Sales Planning Manager, Sales Planning Manager (Off-Trade), distribution partners, and promotional agencies.
  • Working with all levels of Field Sales staff to ensure that marketing plans and tactics are appropriate for field-based brand-building activities.
  • Gathering on-ground competitive intelligence and overseeing the tracking of physical availability measures.
  • Attending Marketing/Sales and Distributor meetings where necessary to ensure key actions are followed up in a timely manner.
Project & Financial Management 
  • Being responsible for BTL and Trade Marketing budget across all brand portfolios and channels.
  • Managing BTL agency deliverables within a specific budget.
  • Managing POS development, logistics and ensuring the implementation standards at the store level.
  • Preparing the marketing program brief to collaborate with the commercial team for implementation effectively.
  • Preparing the trade marketing reports for tracking measurement.
  • Coordinating any frequent/ad-hoc requests.
  • College/University (Bachelors or Equivalent).
  • Minimum 3 years experience in consumer/trade marketing, sales, merchandising roles.
  • Experience in managing multiple projects and promotions.
  • Experience working with cross-functional teams and channels.
  • Thai fluency, English language skills a plus.
  • Project & time management skills needed.
  • Commercial acumen.
  • Effective team contributor.
  • Attention to details.
  • Activation knowledge.
  • Strong interpersonal skills.
  • Working Hours: 9.00 am. -6.00 pm. Mon-Fri.
  • Contract :1 Year By PRTR Outsource.

Additional Information

Career Level
Years of Experience
Job Type

Company Overview

More than just a recruitment company. At PRTR, we have been a part of our customers’ success for 27 years as their total HR solutions partner. With 450 dedicated professionals and over 11,000 outsourced staff, we are here to be Your Partner In People because PRTR believes in the power of people.

Additional Company Information

Human Resources Management/Consultancy