Responsible for the strategy and performance of the categories for the country, both B&M and E-Commerce as well as drive growth of Sephora Collection.
Manage team to deliver excellence
Budget and Strategy Planning
o Sales and margin split per market and category & M&A expense planning.
o Sales by Brand, including Sephora Private Label.
o Animation & Display Expense
Sephora Collection Performance Management
Brand Partner Business Development and Performance Management
Market and Category Performance Tracking & Reporting
o Category, Market, and Margin Performance: Weekly & Monthly & Quarterly (see sample of Weekly Report, Flash, and Thailand Business Status Update)
o Sephora Collection report
o Brand Feedback Report submitted to Regional
Floorplan management for new store opening and renovation
Management of Merchandising & Animations Team
Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than two thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.
The Sephora SEA Retail activity spans over 6 countries (Singapore, Malaysia, Indonesia, Thailand, India and Australia) with 50 stores and boasts some global flagships as Ion in Singapore, Pitt Street in Sydney, Siam Center in Bangkok Thailand. The business unit has experienced rapid growth in the region with many more stores and countries to come.
Today, Sephora SEA retail has close to 1000 employees across the 4 direct markets (Singapore, Malaysia, Thailand and Australia) including the Regional HQ in Singapore and the local HQs in all 4 countries.