CREA Co., Ltd.

Head of Category (Electronics and Home appliances)

CREA Co., Ltd.
Salary provided
Posted on 27 Jan 2021

Head of Category (Electronics and Home appliances)

CREA Co., Ltd.

Job Highlights

  • Category Manager,Electronics and Home appliances
  • development strategies for product categories
  • drive online sales,forecast, analyse business plan

Job Description


This leadership role will require a strong entrepreneurship and self-starter mindset as you will be responsible to manage all commercial relationships within the  Electronics and Home appliances category and ensuring the category hits its revenue goals. 

 The candidate will be responsible to hire, manage, and develop a strong team responsible to manage new business development, key account/ brand relationships and establish and execute marketing and merchandising strategies to successfully operate online. This position requires a strong service and customer-first mindset, problem spotter, and solver the willingness to find the right compromise for the success of the commercial relationship. 


  • Define, implement and execute the business development and growth strategy for the category 
  • Proactively identify and cultivate new business opportunities for the company including business partnerships 
  • Train, and manage a team of Brand Account Managers to help grow and manage your portfolio of Clients. This will continue to grow as the category grows or the categories under management grow. 
  • Developing marketing and online merchandising and promotion strategies to achieve sales targets 
  • Retain and optimize key brand relationships to drive overall sales volumes. This can be done by ensuring the right assortment 


  •  Ideally, 7+ years of working experience preferably in brand management, merchandising in Electronics and Home appliances
  • Strong analytical acumen and ability to generate and evaluate analysis 
  • Strong analytical skills with the ability to collect, organize, analyze data
  • Working with stakeholders in an international environment
  • Experience in eCommerce a plus
  • Previous management and leadership experience, working as a Brand Manager or Category Manager for a retailer 
  • Excellent communication capability
  • Strong communication skills in Thai and English

Additional Information

Career Level
Years of Experience
7 years
Job Type
Full Time, Permanent
Company Website

Company Overview

CREA’s mission is to power YOUR brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia.

The e-commerce business model is evolving fast. Today simply knowing how to list, ship and manage digital payments is not enough to differentiate your brand online.

The Gen Z and Millennial consumers are mobile first and using social media to consume most of their daily content and make purchase decisions. Social media is the platform of choice for consumers buying Beauty and Fashion. Social commerce requires extensive story telling through high quality content and direct communication with your customers. Is your Brand ready for this new digital era?

To fulfil its mission CREA offers 6 integrated services to make your brand successful in the era of digital commerce in Southeast Asia:
  • Brand online strategy: CREA helps you answer though questions on how to position your brand in the world of digital commerce
  • Marketplace store operations: CREA powers your store through deep operational knowledge and state of the automation to capture the relevant traffic from ecommerce platforms
  • Social commerce: CREA offers you scalable solutions to transact directly with consumers on social media, to increase engagement and ROI
  • Branding and Creative Services: CREA helps you create and / or localise content for digital platforms in conjunction with Asia’s key opinion leaders for your industry to stop, persuade and engage target customers
  • Data driven insights: CREA offers you data to understand customer intention vis a vis your brand and your competitors across category to adjust6) Digital marketing: CREA is able to deliver superior ROI thanks to its end to end service offering and state of the art technology
Most importantly, CREA is powered by a world class team who has shaped the e-commerce landscape across Asia over the past 7 years.

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus