About this position
The Head of Branding will lead branding of one of the largest fintech company with presence across 6 countries in Southeast Asia. He/she will join our company’s journey to accomplish the mission of enabling everyone with access to innovative financial services, leading to better lives.
The Head of Branding is responsible for understanding what attracts our target audience, and for developing marketing campaigns that position our brand according to those triggers. These marketing campaigns will not only drive customer engagement, but will further define our brand's reputation and image in relation to the market.
As the brand leader, the Head of Branding must use customer and trend research to create strategies that will change how people perceive the brand. He/ she will lead strategy, creation and execution of compelling brand campaign and communications with various stakeholders that effectively achieves branding & business objectives.
He/she will play a critical role as our “brand guardian”, in order to maintain brand integrity across all company marketing initiatives and communications as well as guiding others in the organization, to make TrueMoney Wallet become the most preferred payment platform for millions of Asian people to use everyday.
What you’ll be doing…
The Head of Branding is responsible for adapting a brand strategy for a company's target market, therefore he/she is in charge of:
It is not just enough to have good ideas. The Head of Branding needs to be able to execute them. Since he/she will work with a variety of organizational functions to achieve the goals, he/she must be able to stay focused and be ready to take on multiple responsibilities. So, we need someone who is:
About Ascend Group
Ascend Group is more than just a family of tech companies: it’s being part of the change to create opportunities for millions of lives and businesses through world-class digital platforms and services in Southeast Asia. At the heart of all Ascenders is the passion to unleash the power of technology to uplift the standards of living and businesses. To us, technology is the means we solve the problems people and businesses face each day, and enable us to disrupt the way we live, enjoy and thrive today and into the future.
Ascend Group comprises of several affiliated businesses with reputable brands on the market:
Ascend Money:Fintech & E-Payment
Ascend Commerce:E-Commerce / E-Procurement /Fulfillment
Digital Enablers:Data Center & Cloud Service Provider
If you want to be part of the change to transform our region towards brighter tomorrows, we welcome you to apply and join our team today! Apply now for the opportunity to be proud in having a truly meaningful and rewarding career that awaits you.