PepsiCo

Group Brand Manager

PepsiCo
Salary provided
Posted on 23 Feb 2021

Group Brand Manager

PepsiCo

Job Highlights

  • Brand Management
  • Brand Building
  • Marketing Management

Job Description

Main purpose of the role
  • Partners directly with Marketing Director to develop brand and marketing strategy of Tawan and Teen Brands portfolio.
  • Creates and owns Thailand brand strategic plan, Brand Marketing Plan, Media plan led to the AOP roll up to deliver business growth objectives.
  • Builds product and brand portfolio with consumer centric mindset.
  • Leads marketing and digital communication plan and execution with performance marketing.
  • Manages P&L of the portfolio while driving those brands’ agenda with cross functional teams and creating end-to-end synergy.

Accountability
  • Understand consumer insight and market insight of overall Snack market
  • Implement and execute marketing activities according to AOP and marketing calendar, inc. PR.
  • Manage A&M spending to be in line with AOP
  • Coordinate and align with category team and global team for related branding and projects
  • Brief and coordinate with advertising agency on above-and-below the line activities/ include research agencies to deliver oriented result
  • Monitor brand health, P&L of focusing product and marketing movement of target consumers to update team
  • Lead cross functions, i.e. Production, Supply chain, Finance, Procurement, Trade Marketing, Sales to get in-market execution on key marketing activities in alignment with AOP.

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
7 years
Job Type
Full Time, Permanent
Company Website

Company Overview

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com

Additional Company Information