True Corporation Public Company Limited

Go to Market Manager (IServices)

True Corporation Public Company Limited
Salary provided
Posted on 21 Jan 2021

Go to Market Manager (IServices)

True Corporation Public Company Limited

Job Highlights

  • Product Marketing
  • Customer Tools
  • Go to Marketing Plan

Job Description

Job Responsibilities :

  • Directs planning for the implementation of marketing programs including setting standards, goals, and performance measures for iServices products & services.
  • Develops plans for employee and customer communications programs.
  • Reviews and plans for any technological enhancements necessary to ensure cost-effective marketing programs.
  • Working with Managers in the Commercial Business Units, and others throughout the opportunities and customer experience enhancement, helps to develop plans for overall customer retention and satisfaction.
  • Directs the iService's marketing effort including market research, marketing strategy and techniques, advertising, promotions and public relations activities.
  • Develops the subject matter and presentation of all advertising, promotional and public relations materials as it relates to the App's products and services.
  • Coordinates market research projects, reviews research statistics and summarizes project results.
  • Develops and directs marketing plans to capitalize on identified targets of opportunities (products or services to specific customer groups) that clearly define objectives, goals and actions to be taken.
  • Supervises and provides technical guidance for Apps process assignments regarding marketing, advertising, communications, and public relations.

 Qualifications:

  • Bachelor's degree in business, marketing, communications, public relations or related field.
  • A minimum of five (5) years of progressively responsible experience in marketing or related fields.
  • Theoretical and practical knowledge of marketing strategy, market research, customer segmentation, public relations, effective communications and advertising.
  • Theoretical and practical knowledge of customer service policies and procedures.
  • Understanding of utility rates, operations, billing, and utility terminology.
  • A commitment to maintain service excellence for customers

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
4 years
Job Type
Full Time

Company Overview

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true

Additional Company Information