Reports to: Deputy Head of School / CFO
Bachelor’s degree in marketing, communication or related field and minimum 5 years’ experience in a marketing related field, preferably in an education environment with experience of the admissions function.
To position ISB as the preeminent school in Bangkok with the aim of maintaining and growing student enrolment.
The successful candidate will be expected to develop an effective marketing and communications strategy, integrate with the admissions function and provide leadership to the marketing team that consists of a Business Development Manager, a Communications and Creative Manager, a Marketing Assistant, a Graphic Designer, an Alumni Coordinator and a School Photographer, with support from contracted marketing agencies.
➢ Strategic marketing and communications planning
➢ Brand development and corporate identity
➢ Leveraging social media and other platforms to develop brand awareness
➢ Targeted traditional and digital marketing campaigns to attract new students aimed at corporate sponsoring organizations, cultural groups and other market segments
➢ Collection and reporting of data to measure progress and effectiveness
➢ Inbound marketing campaigns and content marketing
➢ Internal marketing and effective collaboration with faculty and staff to achieve marketing goals
➢ Coordinating targeted community and marketing events
➢ Public Relations in order to create brand awareness
➢ Data driven marketing analysis and results
➢ Development of digital and printed communication channels that target different segments of the community and provide a strong, clear narrative.
➢ Written and oral communication in English
➢ Editing, correspondence, newsletter, press materials and advertising writing skills
➢ Interpersonal skills with the ability to work effectively with individuals and/or groups representing diverse opinions, perspectives and cultures
➢ Outstanding public relations skills
Design and Production
➢ Experience with graphic design and layout, website development and management, social media management, and general technical expertise as pertains to creating and maintaining an engaging, professional presentation to multiple stakeholder groups in print and online media
➢ Understanding of advertising campaign development and design (both print and online)6
➢ Familiarity with technology including DSLR photography, web design and visual design post-production technology suites
➢ Knowledge of social media and other online services for connecting with constituencies
➢ Familiarity with workflow involved with producing print and online materials
➢ Familiarity with Google Analytics, CRM systems, such as HubSpot and project management systems, such as Asana
Interpersonal and Management
➢ Collaborative and solution-oriented
➢ Excellent organizational and office management skills
➢ Ability to handle multiple responsibilities and priorities concurrently in an efficient manner
➢ Experience managing and evaluating employees
➢ High energy and capable of thriving in a fast-paced, rapidly changing workplace
➢ Proactive thinker and problem-solver
➢ Positive work attitude and initiative, and able to work independently under pressure
➢ Willingness to work non-traditional hours and open to travel as necessary
Salary and Benefits will be competitive with other large international schools in Asia.
Procedure for Filing Application
Interested candidates should complete the online application (www.isb.ac.th/job-opportunities) AT THE EARLIEST POSSIBLE OPPORTUNITYbefore November 30, 2020. Candidates should note, however, that in the event an outstanding applicant is identified early in the search process, ISB reserves the right to make an appointment before the deadline. Search Associates candidates need only apply through Search.
The expected start date for this position is July 2021. However, if the candidate selected is available an earlier start date is possible.
Enriching communities through the intellectual, humanitarian and creative thoughts and actions of our learners
Through outstanding teaching in a nurturing environment, ISB inspires students to
ISB Definition of Learning
Learning is the primary focus of our school and we recognize learning as a lifelong adventure. ISB values meaningful and transferable learning where we construct understanding by developing and applying knowledge, skills and attitudes. As learners, we develop and show our understanding when we:
ISB Learner Attributes
At ISB, we develop learners who are:
Founded in 1951, ISB was the first international school in the Kingdom of Thailand. The school initially opened on the grounds of the US Embassy with 35 students, but with increasing enrollment moved to different campuses in the Bangkok area. Enrollment reached 3,650 students during the Vietnam War. In 1992, ISB moved to its present 35 acre purpose-built campus, 25 km from the center of Bangkok. 1,650 students are currently enrolled in the Elementary, Middle, and High schools.
ISB is proudly international in its student body, enrolling students from more than sixty countries. Students from the United States account for the highest percentage of enrollment, with students from Thailand, Japan, and Korea forming other major nationality groups. English is a second or third language for more than half of the students.
ISB provides a university preparatory program with English as the language of instruction. Graduates earn a U.S. high school diploma and most students elect to pursue the International Baccalaureate Diploma program.
Our school is part of the Next Frontier Inclusion network of schools. This signifies our unwavering commitment to develop our capacity to support more diverse learning needs. Therefore, we are seeking educators that not only embrace inclusion as a concept but successfully adjust their teaching to meet the needs of all learners. This includes students who need a higher level of challenge as well as those who require more support or a different approach to their learning.
Child Safeguarding / Culture of Care
Safeguarding is a priority at ISB. Our Student Safeguarding Policy outlines the measures we take to create a safe and nurturing environment for all of the children we come into contact with in our work, as well as the procedures we use to ensure that we fulfill our professional and ethical obligation to identify children who are in need of help and protection and to take appropriate action to ensure their wellbeing. All employees and associates are required to adhere to a Code of Conduct that contains expectations about their relationships with children, social media use, and the use of children’s photographs and identifying information.
Additionally, ISB recognizes that every person deserves to be treated with respect and care. To this end, our Culture of Care, Learner Attributes (Creative, Socially Intelligent, Adaptable, Globally Minded, Self Managing, and Values Driven), and ISB Values (Courage, Commitment Care, Responsibility, Gratitude, Integrity, Respect, Balance) underscore all of our interactions. We have worked hard to establish a positive, safe environment for learning and working and seek educators who embody these principles and values.
The Pre-K to 12 faculty consists of over 200educators including librarians, counselors, psychologists, learning coaches and special education teachers. Each of the school’s three divisions has a principal and one or more assistant principals. There is also a Head of School, a Deputy Head of Learning, and a Deputy Head of School/Chief Financial Officer.
International School Bangkok (ISB) – Thailand’s premier international school currently has a job vacancy for
DIRECTOR OF MARKETING, COMMUNICATIONS AND ALUMNI
The school offers a competitive remuneration package, including salary and benefits. Interested candidates are invited to submit full resumes with a recent photo to:
School Address : 39/7 Soi Nichada Thani, Samakee Road,
Bangtalad,Pakkret, Nonthaburi 11120