True Digital Group Co., Ltd.

Direct Marketing Management

True Digital Group Co., Ltd.
Salary provided
Posted on 22 Feb 2021

Direct Marketing Management

True Digital Group Co., Ltd.

Job Highlights

  • Ffind new ways to reach the target audiences
  • Explore, design & develop end-to-end campaigns
  • Monitor market and prepare performance reports

Job Description

Direct Marketing Management

Reporting to Head of True Food, the Direct Marketing Manager’s role is to promote True Food delivery service benefits, campaigns and various True brands to specific audience of both existing and potential merchants & customers in order to expand True Food member base and incremental sales for the business.

Job Descriptions:

  • Analyze sets of internal & external data regularly to identify and initiate ample business opportunities for True Food & O2O
  • Explore, design & develop an end-to-end campaigns or promotional offers to attract the desirable merchant & customer usage behaviors (ie. sign up, trial, repeat, upsell, cross-sell)
  • Track, measure & adjust as appropriate the deployed campaigns in order to meet the set KPIs
  • Constantly find new ways to reach the target audiences effectively
  • Keep projects on budget as proposed
  • Ensure all campaigns in alignment with management direction & business objectives and run smoothly through engagement & coordination with all relevant functions such as Product Development, Marcom, Trade Activation, Trade Support, Aftersales, Operations & Finance
  • Understand & optimally utilize the various own media channels as well as paid media as necessary to drive effective results and produce new leads of opportunities
  • Monitor market / competitive movements and prepare performance reports on monthly and weekly basis and prepare direct marketing sales data to support and assist senior management in making strategic decisions
  • Comply to the company and Privilege & O2O strategy & guidelines 

: Bachelors degree in Marketing, Business Administration

Work Experience : 5-10 years

Other Requirements :

  • Have previous experience in Direct Marketing, Performance Marketing, Trade Marketing, Marketing Analytics in Delivery service, e-Commerce, Credit Card or Retail / Food Retail industry is a plus
  • Have exposure to analytics tools (Google Analytics, Appflyers etc.) and/or digital marketing (Ad networks, CPM, CPC, CPA &Google SEO, SEM) will be highly considered
  • Have passion for food and drive for sales

Additional Information

Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Job Type
Full Time, Permanent

Company Overview

Digital revolution is happening simultaneously all around the world, especially here in Thailand. Consumers are becoming increasingly digital in their lifestyles; they use their phones to pay, grab a taxi, order food, shop online, and the list goes on. Merchants are becoming digital, they are accepting digital payments and digital loyalty cards. Companies are becoming digital, they are leveraging technology and data analytics to improve their business. Because of this digital shift in consumers, merchants and enterprises, it is no surprise that the country itself is actively participating in the digital transformation as well. True Digital Group wants to be the enabler of that digital transformation. We want to enable the digital lifestyle of Thai consumers and be relevant in whatever digital needs they may have in their lives. Correspondingly, we are owned by the CP Group, one of the world’s largest conglomerates that holds tremendous power in influencing the economy in Thailand. CP Group always puts Thailand first; whatever the country needs, CP will provide. Because we are a digital business of CP, it became our mission to transform Thailand, first and foremost. Our scope is without limits. Whatever is going to be relevant in the digital transformation of Thailand – we will do. Whether it’s consumers, merchants, or enterprises. Whether that’s mobile, clouds, IoT, cyber security, analytics or virtual reality – we will explore. Hence, we are looking for people that are equally excited about our mission. We are going through the most crucial and challenging stages in building a company of our dreams. If you want to be part of the start of something big and be the pioneer of the digital world, we are the place to be. Embark your journey here with us and together, we will become the major enabler of this digital transformation in Thailand. 

Additional Company Information