East-West Seed International Limited

Digital Media Specialist (Urgently Required)

East-West Seed International Limited
Salary provided
Posted on 01 Mar 2021

Digital Media Specialist (Urgently Required)

East-West Seed International Limited

Job Highlights

  • Digital Strategy and Planning
  • Digital Analytics
  • Must be fluent in English

Job Description

KEY RESPONSIBILITIES

  • Building, maintaining and ongoing optimization of East-West Seed Knowledge Transfer’s online presence. Focus on development and execution of integrated communication strategy across all digital channels throughout marketing funnel to meet organizational targets.
  • Defining and reaching KPIs for high reach and engagement of target audience through tactics including but not limited to; social media, integrated campaigns, email, SEO, digital advertising budget and offline activities (such as training).
  • Working closely with local EWS-KT teams, Group Communication, Graphic Design Studio and external partners / suppliers to develop and implement campaigns.
  • Community management: Coordinating with EWS-KT experts to respond to queries and proactively driving conversations online through online groups and forums.
  • Regular updating and optimizing of website content (using EWS-KT's website CMS - no coding experience required).
  • Monthly reporting and data analysis on performance, queries and trends and providing actionable feedback for ongoing optimization and further growth of all EWS-KT platforms.
  • Occasional content creation, under advice from Digital Content Manager
  • Training and development of EWS-KT team members on all the above.
  • Regular auditing and actionable feedback of digital assets (including user journey), skills development, trends and new technologies within the industry

KEY SUCCESS FACTORS

  • BS in Communications, Marketing, Business, New Media or any other relevant field
  • Working experience in social media marketing or as a digital media specialist
  • Video and photo experience (creation and editing) a major plus
  • Fluency in written and spoken English in addition to presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Positive attitude, detail and customer oriented with good multitasking and organisational /coordinating ability
  • Must be enthusiastic, innovative, and self-motivated, and demonstrate an understanding of content delivery best practices.
  • Able to work independently
  • Experience / knowledge of agriculture/horticulture industry a plus but not required.

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
2 years
Job Type
Full Time, Permanent

Company Overview

At East-West Seed, we care about growing talented individuals who are purposeful, innovative,
and passionate about our mission.

Our company develops, produces and commercializes tropical vegetable seeds for 18 million farmers worldwide. We believe in providing them good quality seeds and knowledge that will increase their productivity and income, and help improve the available of nutritious food for our growing population.


Today we are one of the 10 largest vegetable seed companies in the world, with a leading position in the most important Southeast Asian countries and rapid expansion into India, Africa, and South America. We are
a team of about 5,000 people, with direct presence in 9 countries and exporting to 60+ countries globally. We have 14 R&D stations in 6 countries and 10 seed processing facilities in 7 countries and we're proudly
to announce that we're #1 in the 2019 South and Southeast Asia Seed Index.

Additional Company Information

Industry
Trading and Distribution
Benefits & Others
Dental insurance, Five-day work week, Free shuttle bus, Life insurance, Medical insurance, Performance bonus, Work from home