ABBOTT Laboratories Ltd.

Digital Manager (Consumer-FMCG)

ABBOTT Laboratories Ltd.
Salary negotiable
Posted on 08 Mar 2021

Digital Manager (Consumer-FMCG)

ABBOTT Laboratories Ltd.

Job Highlights

  • Digital Communication
  • Develop the overall digital marketing
  • Good benefits

Job Description

PRIMARY OBJECTIVE:

  • Develop the overall digital marketing strategies for all brands in ANI and work with product marketing to plan and execute digital campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure the ROI and reporting on the performance of all digital marketing campaigns and provide actionable recommendation

EDUCATION/QUALIFICATIONS/EXPERIENCE:

  • Thai nationality with Master's Degree preferred or equivalent and relevant work experience
  • Strong experience with social media, SEO, SEM, digital advertising, eCommerce, mobile & web analytics
  • At least 5 years of digital / social media communications experience with background in FMCG or E-commerce industry preferred
  • Deep understanding of social media platforms and excellent verbal & written communication skills

CORE JOB RESPONSIBILITIES:

  • Responsible for all aspect of digital communication for ANI Thailand from strategy to action
  • Own all online communication channels; 4-5 websites, 2 social media, 1 line account, as well as Ecommerce shop in shop display
  • Drive online awareness and engagement and conversion with consumers
  • Drive and implement cost effective online and social media marketing campaigns, paid and organic search activities (PPC, SEO), SEM, affiliate marketing, blogging, and other marketing initiatives with IMC alignment
  • Budget planning and recommending for all brands in online media suitable for specific campaign matching with target audiences and company objective
  • Follow online marketing trends, new social media site/platforms and able to make recommendations
  • Perform initiative and creative idea for online campaign targeting online users
  • Provide ROI and post-campaign measurement and recommendation to improve future online campaigns

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
5 years
Job Type
Full Time

Company Overview

URGENTLY REQUIRED!!!

At Abbott, we’re committed to helping you live your best possible life through the power of health.  For more than 125 years, we’ve brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Additional Company Information

Benefits & Others
Education allowance, Five-day work week, Flexible working hours, Life insurance, Medical insurance, Performance bonus, Transportation allowance, Travel allowance, Work from home