True Corporation Public Company Limited

Digital Content Marketing Manager

True Corporation Public Company Limited
Salary provided
Posted on 04 Dec 2020

Digital Content Marketing Manager

True Corporation Public Company Limited

Job Highlights

  • Content Management
  • Digital communication campaigns
  • SEO Best Practices

Job Description

Responsibilities:

  • Develop and manage a content marketing calendar, complete with a short-term and long-term marketing targets.
  • Optimize content according to SEO best practices and Googles accessibility guidelines.
  • Use content management systems to deploy and manage content and analyze website traffic.
  • Manage and execute digital marketing programs from beginning to end, including strategic development, design, planning, targeting, QA testing, execution, reporting, and optimization over PAID OWNED EARNED media
  • Execute programs meant to drive revenue, acquire new customers, and retain existing customers.
  • Understand and develop segmentation strategies, and logical conditions to filter and target relevant segments.
  • Leverage data and metrics to gain insights into the program performance.
  • Effectively communicate program results and key metrics to senior management.
  • Continuously optimize programs based on key metrics and results.
  • Perform administrative functions with regard to the website.
Qualifications :
  • minimum 3 years working in eCommerce-driven companies
  • minimum 3 years experience in managing digital marketing campaigns
  • minimum 3 years in CMS
  • minimum 3 years of experience with Google Analytics
  • Excellent communication, organizational, and problem-solving/analytical skills
  • Excellent knowledge of SEO best practices


Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
8 years
Job Type
Full Time

Company Overview

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true

Additional Company Information