Siam Commercial Bank Public Co., Ltd. (SCB)

Digital Campaign Planning and Execution Officer (JR-0048109)

Siam Commercial Bank Public Co., Ltd. (SCB)
Salary provided
Posted on 20 Jan 2021

Digital Campaign Planning and Execution Officer (JR-0048109)

Siam Commercial Bank Public Co., Ltd. (SCB)

Job Highlights

  • Digital Marketing solution, Marketing Automation
  • Analyzing big data and statistical models
  • Digital Campaign Planning Tool and Technology

Job Description

Job Summary:

The position is mainly responsible for design, initiate, and develop the campaign planning and execute as per planned to ensure that the campaigns work effectively.  

Job Descriptions:

  • Plan, define and develop customer journeys as part of digital marketing campaigns; including identify tracking & monitoring on key metrics on an on-going basis
  • Accountable in the continuous enhancement & KPI deliverables of digital marketing campaigns and digital channels: website, application, and social media
  • Plan & actively manage the digital marketing budget for given areas of responsibility. Recommend increases / decreases in spend where appropriate to take advantage of opportunities occurred
  • Report regularly on the effectiveness of digital marketing activities including actionable recommendation to stakeholders and managements
  • Create test & learn environment to ensure the company staying on top of industry; React quickly to results & formulate action plans to optimize & grow initiatives and channels where positive impact identified

Qualifications:

  • Bachelor or Master's Degree in Marketing, Digital marketing or related field
  • Minimum of 3 years of direct experiences in digital marketing, campaigns automation, or digital acquisition & engagement
  • Experience in tech start-up or e-commerce company is preferable.
  • Experience and familiar with analyzing big data and statistical models, enterprise Digital Marketing solution, Marketing Automation, or Marketing Technology would be a plus  
  • Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
  • Demonstrate the effective communication over multi-departments and adaptive planning during the dynamic environment

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
3 years
Job Type
Full Time, Permanent
Company Website

Company Overview

"Let's start a brighter career future together"

Siam Commercial Bank (SCB) provides universal financial solutions to all customer segments with the best in benefits and full social responsibility. We are looking for responsible, enthusiastic, high caliber people with potential to join our team.

Additional Company Information