Our client is an insurance company.

Key Responsibilities:

Data and Analysis

• Identifying customer segment and analyze customer’s lifetime value and needs by segment.
• Working with distribution/partner to define lead selection criteria and coordinate with the Data Science team for potential customers list using a propensity to buy a model.
• Analyzing campaign performance and proposing actions for improvement.
• Presenting key findings and recommendations/conclusion to senior management and partner.

Campaign Management

• Assisting the Lead of Customer Campaign and Insight Management in developing and executing Cross-sell & Up-sell campaign.
• Proposing campaign charter, milestone, targets, mechanism.
• Working with stakeholders to launch the campaign.
• Communicating the campaign launch to stakeholders e.g. customers, partner, call center.
• Tracking campaign effectiveness.
• Raising issues/concerns in a timely manner.
• Handling customer complaints/enquiries.
• Collaborating with stakeholders both internal and external parties such as partners and distributors to execute actions.

Qualifications:

• Bachelor or Master's Degree in the business-related field from a reputable university.
• At least 3-5 years of work experience in Marketing Strategy, Customer Campaign Management, and Customer Analytics.
• Excellent problem-solving and analytical skills.
• Ability to work with large data sets and summarize findings in a clear format.
• Combine creative and pragmatic use of insight and data with attention to detail.
• Proficient in Microsoft Office software products, including PowerPoint, Excel.
• Experience in CRM platform e.g. SFMC, CMS, Google Analytics and data tool e.g. Tableau is a plus.
• Excellent interpersonal skills with the ability to work effectively with different departments.

More than just a recruitment company. At PRTR, we have been a part of our customers’ success for 27 years as their total HR solutions partner. With 450 dedicated professionals and over 11,000 outsourced staff, we are here to be Your Partner In People because PRTR believes in the power of people.