CRM/EDM Staff

Job scope & responsibilities

• Be able to utilize data findings and able to select effective target and offer to create most effective  campaign such as EDM, SMS etc.
• Creating Email communications and mobile notifications throughout the customer life cycle
• Facilitate and own the execution of multiple promotional and brand driven email efforts.
• Work with the Buyer to develop a strategic roadmap for email and engagement /retention.
• A test and learn philosophy by running minimum viable tests on email and mobile campaigns.
• Implement A/B tests to learn and improve performance of communications.
• Analyze performance of campaigns and make recommendations to improve deliver ability, open rates, Click-through rates and conversations.
• Support and drive efforts to improve personalization.
• Segmentation of the database inclusive of remarketing.
• Work closely with a cross functional team of Buyer managers, Marketers, UI/UX team, to ensure an outstanding end-to end experience for customers

Qualifications 

• Bachelor degree in Marketing, or related fields
• Minimum 1-2  years experience with in Marketing automation (Email Marketing/App database, notifications, CRM, AIB testing, query, segmentation)
• Proficient in HTML and CSS
• An excellent writer and communicator
• Experience using web analytics tools (Adobe/ Omni, Google analytics, SQL)