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CRM/EDM Staff

Central Retail Corporation Ltd. (Central Home Group)

Bangplee

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  • 19-Feb-19

    jobsDB ref: JTH300003001894213

    Job scope & responsibilities

    • Be able to utilize data findings and able to select effective target and offer to create most effective  campaign such as EDM, SMS etc.
    • Creating Email communications and mobile notifications throughout the customer life cycle
    • Facilitate and own the execution of multiple promotional and brand driven email efforts.
    • Work with the Buyer to develop a strategic roadmap for email and engagement /retention.
    • A test and learn philosophy by running minimum viable tests on email and mobile campaigns.
    • Implement A/B tests to learn and improve performance of communications.
    • Analyze performance of campaigns and make recommendations to improve deliver ability, open rates, Click-through rates and conversations.
    • Support and drive efforts to improve personalization.
    • Segmentation of the database inclusive of remarketing.
    • Work closely with a cross functional team of Buyer managers, Marketers, UI/UX team, to ensure an outstanding end-to end experience for customers

     

    Qualifications 

    • Bachelor degree in Marketing, or related fields
    • Minimum 1-2  years experience with in Marketing automation (Email Marketing/App database, notifications, CRM, AIB testing, query, segmentation)
    • Proficient in HTML and CSS
    • An excellent writer and communicator
    • Experience using web analytics tools (Adobe/ Omni, Google analytics, SQL)
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    Central Retail Corporation Ltd. (Central Home Group)

    Career Level

    Entry Level

    Yr(s) of Exp

    2 years experience

    Qualification

    Degree

    Company Industry

    Wholesale / Retail

    Job Function

    Marketing / Public Relations > Market Research

    Salary negotiable

    Salary provided

    Employment Type

    Full Time

    Benefits

    Five-day work week

    About Central Retail Corporation Ltd. (Central Home Group)

    A construction and home decoration products provider

    Central Home Group pioneered Thailand’s home improvement market and brought specialty stores to an advanced level. We have unit business in Thai Watsadu, Bann & Beyond, Vfix and Auto one

    Website

    https://careers.centralgroup.com/

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