HappyFresh (Thailand) Co., Ltd.

Country Head of Marketing

HappyFresh (Thailand) Co., Ltd.
Salary provided
Posted on 02 Mar 2021

Country Head of Marketing

HappyFresh (Thailand) Co., Ltd.

Job Highlights

  • Online and Offline Marketing, CRM,SEO, Content,PR
  • Fluent in English
  • E-Commerce or Online Grocery Experience

Job Description

What You’ll Be Doing

  • Lead the local Marketing Team and coordinate with HQ Marketing
  • Plan the Thailand marketing strategy including but not limited to seasonality, monthly themes, media planning by channels etc.
  • Owns, plans and drives the marketing target and budget for Thailand
  • Initiate ideas for online and offline marketing
  • Develop marketing campaigns and oversees campaign execution and performance
  • Align marketing campaigns with the category management team
  • Provide approval for all marketing communication, promotions and expenses
  • Analyze campaign performance and provide recommendations to senior management
  • Provide marketing plans for supermarket partners/speciality stores to drive sales and provide reports
  • Manage & evaluate the performance of Marketing team members
  • Support other functions with Marketing data
  • Manage creative projects and oversee the localization of all content productions.
  • Provide Marketing insights from a local perspective

Who we are looking for

  • Bachelor's degree from a top-tier university is required
  • Fluent in Thai and English is a must
  • 5+ years experience in marketing-related disciplines but not limited to digital marketing, PR, social media, mobile marketing, performance marketing and CRM.
  • Excellent MS Excel and data analysis skills is a must, experience with advertising platforms such as Facebook ads manager and Google Ads would be good
  • At least 3+ years in leading a marketing team of various disciplines (e.g. CRM, content, growth marketing, offline marketing and social media)
  • Hands-on approach, ready for work in a fast-paced start-up environment; Start-up experience is strongly preferred
  • Highly structured, highly detail-oriented with a strong work ethic

Additional Information

Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Job Type
Full Time, Permanent
Job Functions

Company Overview

One-hour grocery delivery is coming to South East Asia!

HappyFresh Group is the number one hyper-local delivery and FoodTech company in Southeast Asia. With headquarters in Jakarta, we have expanded to three countries and now operate in Indonesia, Malaysia, and Thailand.

We are building a company that is dynamic, meritocratic, and always striving to innovate to improve the lives of our customers. We are backed by some of the most reputable investors in Southeast Asia, Europe and the US, and have raised one of the largest A-Rounds in the history of the region. So if you enjoy an international, fast-paced, and fun work environment.

We are passionate about technology and logistics, we would love to hear from you!

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Flexible working hours, Medical insurance, Work from home