True Corporation Public Company Limited

Content PR Manager

True Corporation Public Company Limited
Salary negotiable
Posted on 02 Mar 2021

Content PR Manager

True Corporation Public Company Limited

Job Highlights

  • Marketing, Business Administration ,Communication
  • 3-7 years or more of experiences
  • Keep up with the latest in the fast-changing PR

Job Description

Job Purpose
  • Form strategic partnership with entertainment media partners to maxi mise PR impact ex.  sanook, the standard
Key Responsibilities

  • Develop Content PR partnership plan
Day to day management of our PR and partnership efforts, our influencer network, and our affiliate program, ensuring weare positioned to exceed goals for new user and  acquisition/ROI as well as down-funnel customer retention and engagement.
  • Ensuring successful partnership campaign events, including implementation partnership landing pages and the creation of a relevant on boarding communication plan
  • Management and activation of our affiliate partners ensuring that all affiliates fit within the brand guidelines,and recruit them to drive new users to the AHA community
  • Crafting story ideas for features in the media, conducting content placement outreach
  • Managing branding and press events from conception to execution
  • Crafting of communications materials such as press releases, executive bios, and other marketing collateral as necessary
  • Assisting with marketing planning and budget/goal/forecasting development and maintenance
  • Daily media relations and PR pitching outreach
Monitor and Review
  • Diving into the data to identify opportunities to continually test and optimize campaign and program performance
  • Refining and maintaining dashboards for daily/weekly/monthly program monitoring, tracking and reporting of sales,new user visits, engagement, and email list growth
  • Staying up to date on the changing digital marketing landscape to apply ongoing knowledge of market trends, technology and best practices
  • Ensuring collaboration and knowledge sharing with the broader teams inside and outside of marketing
  • Marketing, Business Administration ,Communication,Journalism, Public Relations or equivalent working experience
  • 3-7 years or more of experiences in public relations management, event management, marketing communication preferable with minimum 3 years of experience working for content or entertainment industry
  • Love to keep up with the latest in the fast-changing PR, Ad Tech and branding landscape - always keeping an eye out for the next innovative way to break through the clutter and find actionable insights faster
  • Have excellent communication, writing,project management, presentation, cross-functional collaboration and relationship building skills
  • Computer Literacy in MS Office (Excel,Word, Power point)
  • Great attitude, Energetic, Service-minded and Self- motivated

Human Resources , 
TRUE Corporation Public Company Limited
18 True Tower, Ratchadapisek Rd., Huay Kwang, Bangkok 10310

Additional Information

Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true

Additional Company Information