jobsDB ref: JTH300003002109138
Establish and execute communications strategies (target, messaging, timing, stories and resources) in conjunction with other GM Thailand and Southeast Asia functions for new and ongoing products, and related brand
− Organize media ride and drives (in- and outside Thailand/Southeast Asia) and press conferences.
− Lead press car fleet operations efficiently with agency support
− Nurture relationships with key media and generate topics for potential coverage.
− Understand and communicate the history of GM and its brands (globally and locally).
− Lead quality and safety communications strategies.
− Communicate key global messages through press releases and personal interactions with media
− Work with leadership team to generate appropriate messages for members.
− Lead a creative approach to digital communications.
− Working closely with Vehicle Sales, Service and Marketing (VSSM), develop and lead Communications’ contribution to an online strategy to build Chevrolet’s brand reputation in Thailand.
− Drive GM Thailand Communications’ input in the social media hub.
− Nurture the public relations agency to help develop press releases based on events and other opportunities.
Qualifications:
-
High maturity level in dealing with senior executives
-
Politically savvy with good interpersonal skills in dealing with external stakeholders
-
Self-initiative and the ability to work independently
-
Strategic thinker and high leadership competency
-
Strong relationship with automotive media (magazines and journalists), lifestyle media and business media
-
Excellent written and verbal communication skills in Thai and/or English
jobsDB will send your application for review directly to General Motors (Thailand) Limited
About General Motors (Thailand) Limited
General Motors (Thailand) Ltd. General Motors (GM) established its operations in Thailand in 2000. GM’s integrated business in the region is led by GM Southeast Asia President, Ian Nicholls, who is based in Thailand. He oversees manufacturing, quality, purchasing, planning and vehicle sales, service and marketing.
GM Thailand’s product portfolio, which was developed in response to prevailing market trends and customer demand, includes the Colorado (pickup truck), Trailblazer (PPV) and Captiva (SUV), under the Chevrolet brand. With trucks and SUVs at the core of its strategy for Thailand, GM continues to be focused on customer needs, market changes and long-term sustainability.
GM Thailand’s Rayong manufacturing facility is a regional hub for vehicle production both for domestic sales and export under the Chevrolet and Holden nameplates. It celebrated its millionth vehicle built in February 2014, and has received numerous awards over the years, particularly for its environmental, energy and safety management. It was also the first automotive company in the country to receive the ISO 50001 certification recognizing GM’s commitment to energy efficiency and reduction of greenhouse gas emissions in its manufacturing process.
Vehicles manufactured at GM’s Rayong facility such as the Colorado and Trailblazer are exported to many markets around the world. In addition, both vehicles are award-winning, having received Car of the Year awards for the fourth time in 2017.
With an ongoing commitment to give back to the communities in which it operates, GM strives to act with personal and institutional integrity in the workplace, the marketplace and its communities focusing on education, health and human services, environment, energy, safety, and community development. Most importantly, GM Thailand continues to adapt to the changing demands of the evolving regional market to support GM’s global operations in building a better future. More information on GM can be found at www.chevrolet.co.th
Something suspicious? Report this job ad