BTI Executive Search (Thailand) Co., Ltd.

Chief Marketing Officer

BTI Executive Search (Thailand) Co., Ltd.
Salary provided
Posted on 21 Jan 2021

Chief Marketing Officer

BTI Executive Search (Thailand) Co., Ltd.

Job Highlights

  • Manage P&L in Marketing Division
  • Develop country and regional marketing strategy
  • International business expansion

Job Description

Our client is a global MNC FMCG company. Currently they are looking for a Chief Marketing Officer.  The core responsibility is to lead the marketing strategy in the regional (SEA) and pilot the marketing division as regional role.


  • Develop country and regional, and trade customer insight & foresights and package these appropriately to feed into category and customer development strategy
  • Develop country and regional marketing strategy and plans, define by the strategic thrusts and align to category strategies and long term plans
  • Develop & resource annual marketing activity plans
  • Channel Basket & Prioritization
  • Marketing and Sales Activity Plans & Calendar
  • Effective Management of BMI (Brand Marketing Investment)
  • Work with Category teams to ensure innovation, rejuvenation and Big Bets activity creation is relevant to operators, create plans to deploy with impact in country
  • Lead team in the development of relevant marketing campaigns and activation across all relevant touch points, including Digital Marketing
  • Ensure excellent execution of the marketing plans to operators and through route of Trade Marketing Plans
  • Perfect Launch execution with Customer Development & other functions
  • Engagement of marketing plans to Customer Development teams
  • Post activity evaluation
  • Ongoing monitoring & course correct as relevant
  • Ongoing development of local marketing team, represent marketing on the local Management Team and be a key member of this team
  • Represent the company as a marketing expert in the local industry (trade organizations) and work with key customers as relevant


  • Male/Female, age over 35 years old
  • Bachelor or Master degree in Marketing, Marketing Communications, Advertising or related field
  • A minimum of 10 years working experience in marketing strategic planning in FMCG – fast and dynamic category
  • Strong knowledge with experiences in developing ATL BTL marketing strategy
  • Digital Marketing background is preferable
  • Fluent command of English communication skills
Project Owner: Touch-chakorn Kulchan
Associate Director - Digital Technology and Consumer Markets

Additional Information

Career Level
Years of Experience
10 years
Job Type
Full Time, Permanent

Company Overview

BTI Executive Search is a major global consulting firm that specializes in board and executive search, talent management, and leadership development. BTI Executive Search leverages on the ability to align ourselves with the changing face of leadership, our deep network of proven consultants extends our reach across specific industry sectors and disciplines. We operate on the premise that every leader we place has the ability to make a positive impact to the business they enter, the people they interact with, and the community at large.

PERSOLKELLY is one of the largest recruitment providers in the Asia Pacific region providing full end to end total workforce solutions through its combination of resources and operational expertise of its eight brands i.e., Kelly Services, Capita, Intelligence, IGS Asia, P-Serv, BTI Consultants, First Alliances and EVO.

PERSOLKELLY is a joint venture between PERSOL Holdings (previously Temp Holdings), Japan’s second largest recruitment firm and Kelly Services, a global leader in workforce solutions.

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Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Housing allowance, Performance bonus, Travel allowance