Thai Beverages Public Company Limited

Brand Manager - Non alcohol Beverage

Thai Beverages Public Company Limited
Posted on 29-Apr-21

Brand Manager - Non alcohol Beverage

Thai Beverages Public Company Limited

Job Highlights

  • Brand, Media and Budget Management, Data analysis
  • Experience in Beverage or FMCG industry preferred
  • Management Skill with very good command of English

Job Description

Main responsibilities:

  • Develop brand strategy and Annual Operating Plan
  • Analyze market situation and initiate campaign to solve issues and capture opportunities
  • Transform consumers insights and data into actions to achieve business objective
  • Lead, plan and ensure all brand activities are met and aligned with brand strategy
  • Implement 360 communication plan and manage cross-functional and agencies
  • Manage and ensure brand profitability including allocate proper marketing spending
  • Explore new markets/products and introduce new brands where appropriate
  • Work with cross functional team including Trade marketing, Sales, PR, R&D, Supply Chain, Planning, Agencies to ensure effective execution
  • Work with marketing intelligence team to ensure accurate and timely availability of required data


  • Degree in Marketing or related field
  • Minimum 5-7 years experiences in brand management (preferably FMCG or beverage)
  • Extensive knowledge of 360 marketing communications and media management both offline and online
  • Full command of marketing principles and media management
  • Ability to engage international and local brand teams effectively
  • Financial management and project management skills
  • Understands implications of actions on the brand and business
  • Ability to align activity to strategy
  • Demonstrate leadership and facilitate development of team
  • Experience in using Nielsen, Consumer Panel, Brand Health and Sales data
  • Strong presentation and communication skill in English

Contact Information
K. Ratirat    Tel. 02-078-5981

Office of Human Capital


Additional Information

Career Level
Years of Experience
5 years
Job Type
Full Time

Company Overview

Thai Beverages PCL is Thailand's the largest alcoholic beverage company, marketing leading beer and spirits brands such as Chang, Mekhong and Sangsom. We are a fully integrated company, involving in production of raw materials through brewing and distilling to marketing, warehousing and distribution of all our finished products. We are committed to quality, responsibility and support to our community. Due to our expansion, we are looking for high potential candidates to join our successful team.

Additional Company Information

Food and Beverage