Reckitt Benckiser (Thailand) Ltd.

Brand Manager – Indo China (IFCN & Health)

Reckitt Benckiser (Thailand) Ltd.
Salary provided
Posted on 22 Feb 2021

Brand Manager – Indo China (IFCN & Health)

Reckitt Benckiser (Thailand) Ltd.

Job Highlights

  • Brand Manager
  • Indochina
  • Marketing Strategies

Job Description

Summary of the position:

  • Lead and execute marketing & trade marketing initiatives in Indochina (Myanmar, Cambodia, Laos)
  • Manage current product portfolio as well as new product development across markets. Develop communication, adapt regional assets to local market needs. Identify future growth opportunities
  • Collaborate and manage projects in partnership with local and global cross functional teams, both internal and external.
  • Deliver ambitious growth and P&L targets for Indochina
  • Embrace agility, speed and bias for action: There are no boundaries, only opportunities!



Roles
&Responsibilities:

  • Implementation of brand strategies across countries
  • Establish the brand’s footprint, make the brand top of mind for consumers to win at the point of sale
  • Develop / Localize brand communication with a focus on digital first  
  • Maximize new product and launch opportunities with full project responsibility & ownership, from idea to store
  • Develop and implement superior advertising and promotion strategies
  • Identify point of sale opportunities to drive visibility, impact on shelf and distribution
  • Identify future growth opportunities on e-commerce and partnership building
  • Regular assessment of advertising, trade and promotion strategies and projects
  • Ensure packaging/pricing /promotion activities are in line with strategies
  • Ensure business unit is up to date with shares/growth and trends of portfolio and competitors
  • Monthly update to Leadership Team; monthly management of P&L and spends
  • Ad hoc business analysis and research studies as required
  • Conduct marketing research that deliver sound concept and idea for growth
  • Corporate goals are agreed as per year objective set.

Job Requirements:

  • Demonstrate a strong level of leadership, ownership of results, orientation and drive
  • Must work well independently with minor supervision and have the ability to lead cross functional, cross country meetings
  • Must thrive under a high level of complexity in terms of dealing with processes, different country conditions, and different country regulations
  • Works well in a team environment, encouraging and motivating others
  • Demonstrate very strong problem solving skills that lead to getting the job done under tight timelines
  • Strong conceptual, problem solving and creative thinking skills
  • Computer literacy; skills on Excel, Powerpoint and other MS Office programs is a must
  • Possess sound communication skills, successfully facilitating communication within the organization on a timely basis
  • Embrace speed, agility and action for bias
  • Being creative and dare to embark change

Additional Information

Career Level
Senior
Qualification
Master
Years of Experience
5 years
Job Type
Full Time, Permanent

Company Overview

About RB:

RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, with sales in nearly 200 countries and operations in over 60 countries. Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes – making a real difference.

If it’s tried and tested, we challenge it. We continually invest in research and innovation to stay ahead of the game. In fact, we are changing the game in consumer health, working with people to challenge conventional thinking – whether it is product, packaging and delivery, consumer information or marketing.  That’s how we keep generating the breakthrough thinking and ideas that built 19 iconic Powerbrands around the world with well-loved names such as Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish.

Ranked in the TOP 20 on the London Stock Exchange, our relentless drive to change the game and outperform has trebled our revenue since 2000 and quadrupled our market cap.

We’re just as demanding of our social and environmental impact too. We’ve cut our carbon footprint by 20% in just 5 years and set new 2020 targets; cutting water use by a 1/3, carbon by a 1/3 again, and for a 1/3 of sales to come from more sustainable products. As one of Save the Children’s largest partners, we are now committed to “Save a Child Every Minute” by helping stop deaths from diarrhoea.

Thrive in a game changing environment of high autonomy and accountability? Keen to be at the heart of the fastest growing health and hygiene company?

Visit rb.com for more information on our career opportunities and graduate programmes.

Keep up to date with us on LinkedIn, Facebook, Twitter, Learn how to Brand Me and RB employee blog.

Additional Company Information