Brand and Marcom Management Officer (Manager Level)

Job Purpose

Brand management is a function of marketing that uses combined expertise in brand content strategy, strategic communications, and brand management in developing techniques to increase the perceived value of Krungsri credit card brand, image, products & services over time.  The job is to ensure Krungsri Credit (or brand) always in mind of consumers as a preferred credit card when thinking of finance and/or credit card services.  Creating a lasting impression among consumers, which eventually improving customer engagement and company performance.

Major Responsibilities:

Align Krungsri brand personality, mood & tone to create positive brand image of Krungsri (focus on advertisement and external communication

• Act as ‘Brand guardian’ oversee Krungsri brand.  Apply brand guidelines, templates, photo style and tone of voice to all brand and marketing communication (internal and external).
• Develop, maintain and implement brand guidelines and brand architecture.  Monitor and provide advice on the usage of brand guideline to marketing campaigns.  Ensure brand guideline able to accommodate the change in business direction, consumers behaviors and competitive environment.
• Provide branding advice to users.
• Manage brand assets and corporate items that reflect and enhance image of Krungsri including  corporate VDO, photo shoot execution etc.

Enhance Krungsri’s brand performances

• Ensure Krungsri in prominent position among the audience group.
• Identify and implement initiatives that lead to improvement of brand performance/ brand preference and desired brand attributes

Project Management (focus on advertisement and external communication)

• Deliver projects on-time by leading diverse cross functional team through the stage gate process; Network with stakeholders throughout the organization (Advertising, PR, Internal com, Branch, Subsidiaries etc.) to both manage the work and ensure effective buy-ins.
• Seek, adopt and share ideas and/or best practices inside and outside company.

Major Challenges

• To adopt buy-ins from users in brand recommendation when they have specific objective i.e. hard-selling, co-promotion, etc.
• To develop new and innovative branding idea to leverage Krungsri brand image.
• To find solutions for Krungsri Credit Card for corporate and advertising material.

Related Authority

• Act as Internal and external brand advisor for Krungsri Credit Card on corporate / marketing / products / BUs materials and/or campaigns. To ensure that it align with Krungsri Brand.
• Improve Brand Performance: Identify and implement initiatives that lead to improvements of brand performance.
• Implement employee engagement activities.

Qualifications:

• Minimum Bachelor’s Degree in BA in Marketing, Communications, Brand management
• Minimum 5 years experiences in Marketing, Communication roles from blue ship company or leading advertising agency.
• Good in communication skill and interpersonal skill
• Good in English proficiency (required reading, listening, and writing skill) 
• Good to manage and handle the requirement from several points of each business unit
• Willing to attend educational course with company’s sponsorship

Work Location: KSPT Building, BTS Ploenchit, Bangkok

Good remuneration package will be rewarded, and also excellent future career growth opportunity is available for the right candidate

Please submit your application letter, resume stating qualifications and experiences, stating recent & expected salary to the following address:

Human Resources Department

Krungsri Consumer

5 Fl., Capital Tower, All Seasons Place

87/2 Wireless Rd., Lumpini, Patumwan, Bangkok

Contact Person: Athiphat V. (Ton)

Tel: 02-627-4780