BTI Executive Search (Thailand) Co., Ltd.

B2C Marketing Manager / Senior Manager (Coffee)

BTI Executive Search (Thailand) Co., Ltd.
Salary provided
Posted on 21 Jan 2021

B2C Marketing Manager / Senior Manager (Coffee)

BTI Executive Search (Thailand) Co., Ltd.

Job Highlights

  • experience in marketing job position at FMCG
  • Business level English skill
  • ATL, BTL plaining and execution

Job Description

Job Description

  • Developing and implementing a strategic integrated marketing communications plan and correlation expenditure budgets annually.
  • Coordinating and managing media/public interest to generate coverage and maintain awareness of the branded outlets.
  • Planning marketing activity such as advertisement
  • Planning and execution of the marketing plan with distributor and HQ
  • Product development according to market needs
  • Manage the planning and execution of coffee product marketing activities to achieve business goals.
  • Business research
  • Budgeting and KPI setting, and evaluation
  • New product development planning and execution.
  • ATL and BTL planning and execution


  • More than 5 years’ experience in a marketing job position at the FMCG category
  • More than 3 years’ experience as AM or above.
  • Business level of English skill
  • Good presentation skill, with advanced skill in excel, and PowerPoint
  • Experience in national products development planning and execution
  • Experience in ATL, BTL planning and execution including agency management
  • Control and communication experience with the distributor
  • Budgeting, forecasting, KPI setting, and evaluation skill and experience

Please feel free to contact 0972108111 if you have any questions.

Additional Information

Career Level
Years of Experience
10 years
Job Type
Full Time, Permanent

Company Overview

BTI Executive Search is a major global consulting firm that specializes in board and executive search, talent management, and leadership development. BTI Executive Search leverages on the ability to align ourselves with the changing face of leadership, our deep network of proven consultants extends our reach across specific industry sectors and disciplines. We operate on the premise that every leader we place has the ability to make a positive impact to the business they enter, the people they interact with, and the community at large.

PERSOLKELLY is one of the largest recruitment providers in the Asia Pacific region providing full end to end total workforce solutions through its combination of resources and operational expertise of its eight brands i.e., Kelly Services, Capita, Intelligence, IGS Asia, P-Serv, BTI Consultants, First Alliances and EVO.

PERSOLKELLY is a joint venture between PERSOL Holdings (previously Temp Holdings), Japan’s second largest recruitment firm and Kelly Services, a global leader in workforce solutions.

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Additional Company Information

Benefits & Others
Five-day work week, Medical insurance, Performance bonus, Transportation allowance