Thai Samsung Electronics Co., Ltd.

Assistant Manager, Marketing Communication (Mobile Business)

Thai Samsung Electronics Co., Ltd.
Salary provided
Posted on 23 Oct 2020

Assistant Manager, Marketing Communication (Mobile Business)

Thai Samsung Electronics Co., Ltd.

Job Highlights

  • Develop IMC strategy and executions plans
  • Develop and enhance the corporate brand and image
  • At least 10 years experience in brand management

Job Description


  • Develop IMC strategy and executions plan for all flagship or non-flagship brands that answer business objectives i.e. sales volume, market share, profit, and PTO
  • Work closely with the Business Leaders & PMs in charge to support the development of Business Plan (including short and long-range marketing strategy, launch plans) to maximize sell-out 
  • Possess comprehensive knowledge of the products under responsibility and accountability in order to develop effective communication strategies
  • Project owner of 360 communications: drive cross-functional team to develop holistic communication campaign, including providing & analysing information to help set objectives for each function i.e. media, event, PR, online, retail
  • Manage and share key message with key stakeholders to ensure alignment all communication channels and materials
  • Manage and coordinate any outside agencies & vendors
  • Plan and allocate available resources i.e. budget and manpower to maximize efficiency, creativity and collaboration in building and maintaining consistent branding across marketing channels
  • Set, record, track and monitor the budget against KPIs
  • Monitor communication deliverables on a regular basis, make brief presentations, evaluate all marketing tactics and develop plans
  • Design and trace all the best practices implemented for all marketing communication activities
  • Analyse market requirements to deliver targeted marketing collateral, support sales requirements and product initiatives
  • Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
  • Responsible for the development and implementation of product launch plan events that ensures all efforts and resources are utilized in a manner that provides the greatest return to brand
  • Responsible for obtaining and analysing the advanced knowledge of industry and consumer trends and information, and product categories to help identify future source of growth
  • Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends from IMC perspective to enhance the brand’s equity and brand performance
  • Collaborate with CMI to identify research objectives, information requirements, and scope for market research support as well as to verify opportunities and trends.  Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatics
  • Ensure brand communication strategies and executions to align with global brand communication direction
  • Perform other duties as assigned by management / direct supervisor


  • Bachelor’s degree or higher in marketing, business, communications, or related fields
  • At least 10 of working experience to handle brand management, marketing communication for providing communications support from FMCGs or competitive companies
  • Ideal candidate would have experience from competitive companies, and 3 years’ supervisory experience highly desired
  • Excellent communication and presentation skills
  • Ability to effectively work under tight deadlines, multitasking and manage projects independently
  • Resourcefulness in solving problems and well executed deliverables in support
  • Excellent people and cooperation skills with an upbeat and enthusiastic attitude
  • Well-organized and keen attention to detail
  • Superior professionalism and judgment following global perspective
  • Strong technical and analytical skills 
  • Ability to travel upcountry and aboard as assigned
  • Fluent in English both written and spoken with computer literacy

Additional Information

Career Level
Years of Experience
Not Specified
Job Type
Full Time, Permanent

Company Overview

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our website at

Thai Samsung Electronics Co., Ltd. 
33rd- 35th Floor Empire Tower, 1 South Sathorn Rd.,  
Yannawa, Sathorn, Bangkok 10120


Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus