Mondelez International ( Thailand ) Co., Ltd.

Assistant Brand Manager (Innovations)

Mondelez International ( Thailand ) Co., Ltd.
Salary provided
Posted on 15 Apr 2021

Assistant Brand Manager (Innovations)

Mondelez International ( Thailand ) Co., Ltd.

Job Highlights

  • 2 years working experience in FMCG Industry
  • Experience in consumer marketing
  • Bachelor’s Degree in Business/Marketing

Job Description

Position Overview
The Assistant Brand Manager is accountable for delivering key brand projects – supporting the strategies and objectives of the brand.  The manager’s primary responsibility is conceptualizing and implementing assigned consumer projects ensuring that they are aligned to brand’s strategy which shall help deliver the brand and financial objectives within the set timing, cost and quality expectations. This position also requires the manager to lead project teams and strongly collaborate with the cross-functional business team.
Position Accountability Summary
  • New Product Development – Local & SEA
    • Manage new product development, ensuring timely launch. Managing the entire new product development process from conceptualisation, research, pricing strategies to working with the commercial team on the implementation activities.
    • Lead & drive new product development projects and collaborate with S&T and ISC to ensure timely launch of the projects
    • Helps to coordinate packaging revision & new packaging development for SEA ensuring all artworks are SEA compliant.
  • Marketing Communication
    • Work closely with the agencies to come up with winning and differentiated point of awareness supporting the brand communication strategies.
    • Collaborate with the POB team by providing overall campaign direction and ensuring the development is in line with overall campaign objectives and brand positioning.
  • Brand Development
    • Responsible for the implementation of the local marketing strategies for the assigned brand/brands through marketing plans.
    • Formulate brand strategies based on strong market analysis, competitors’ analysis and internal portfolio analysis, utilising the BCC tools.
    • To update branding guidelines and footprints to adhere and comply to global branding guidelines, where applicable.
    • Relentlessly focus on efficiency and cost by driving GC improvement through value optimisation projects working closely with S&T team. 
    • Ensure that the pricing/product mix is reviewed and recommending change where appropriate.
    • Monitor performance of segments and brands against contract 
    • Manage marketing spend within the assigned DME budget
    • Ensure all brand strategies are underpinned by strong & in-depth consumer understanding
    • Overseeing the development and implementation of the marketing plan and work closely with Sales team to execute the plans.
    • Identify and implement any gap plans by working closely with the Sales team
    • Constant review on campaigns and brands through yearly brand reviews and post campaign reviews to encourage vigorous and continuous learning.
  • Market Research
    • Work closely with Consumer Insights team on identifying brands’ research needs 
    • Plan the full year’s marketing researches together with the Insights team supporting the need on brand strategy development.
    • To analyse the research findings and insights and turn them into actionable brand plans
    • Prepare bi-monthly report based on retail audit, market trends information, etc. to department head
  • Activation
    • Drive excellence in delivery of activation projects to deadlines, working cross functionally to achieve objectives and budget.
Education, Knowledge, Experience
  • Minimum Bachelor’s Degree from top universities, preferably in Business/Marketing
  • Knowledgeable in computer (PowerPoint, Excel, Word)


  • Minimum 2 years related working experience in FMCG Industry doing brand/project management work
  • At least 2 years of experience in consumer marketing, preferably with fast-moving consumer goods or consumer food industries.
  • Excellent verbal and written communication skills 
  • Strong presentation, analytical and problem-solving skills 
  • Strong leadership skills
  • Knowledge in media management and the advertising development process are required.
  • Should be independent in analyst situations and formulating solutions as well as appropriately use discretion in referring to superior input

Additional Information

Career Level
Years of Experience
2 years
Job Type
Full Time

Company Overview

Mondelēz International, Inc. (NASDAQ:MDLZ), one of the world’s largest snacks companies, is a new company created in October 2012 following the acquisition of Cadbury Adams by Kraft Foods Inc. in 2010 and the split of Kraft Foods Inc. in 2012. The company currently operates in 165 countries with global net revenues of $35 billion in 2013. Mondelez International (Thailand) is part of Mondelēz International, Inc. In Thailand, we manufacture and market power brands including Halls candy; Trident and Dentyne gum; Clorets compressed mint and gum. Other brands available in Thai market include Oreo, Chips Ahoy cookies; Ritz crackers; and cheese. Every day, our 1,500 employees nationwide create delicious moments of joy as we make the products that make people smile.


Additional Company Information

Wholesale / Retail
Benefits & Others
Dental insurance, Five-day work week, Flexible working hours, Life insurance, Medical insurance, Performance bonus, Transportation allowance