Suntory PepsiCo Beverage (Thailand) Co., Ltd.

Area Sales Manager (Central East)

Suntory PepsiCo Beverage (Thailand) Co., Ltd.
Salary negotiable
Posted on 02 Mar 2021

Area Sales Manager (Central East)

Suntory PepsiCo Beverage (Thailand) Co., Ltd.

Job Highlights

  • Ensure execution of MU/Region plan strategy&policy
  • Experience 5-10 years in leading FMCG or Beverage
  • Experience in managing Distribution Centre&Credit

Job Description


  • Ensure execution of Company/Region plan strategy & policy related to sales, pricing, product line up, credit terms, Execution standards, stock holding, FEFO, manage route optimization
  • Working along with GTM manager, SDM, MDM, RSM and distributor to develop and ensure sufficient infrastructure required by sales growth opportunities as per market needs and develop the efficient and viable routes
  • Convert the Areas’ objectives to actionable plans for ADC, TC, Route Supervisors and Distributors
  • Data analysis to find the opportunity for growth and efficiency
  • Provide ongoing coaching to all direct report within the Area and ensure they are properly equipped, trained and motivated to achieve their objectives
  • Monitor and review distributor performance such as route performance and delivery service level Monitor and review team’s performance as stated in PDR, develop people, facing to performance management.
  • Responsibilities and take care benefit of distributor such as claim budget tracking,
  • Ensure proper roll out and sustain the implementation of best practice tools within the area TU, 8 steps of the call, Big 3 and any others rolled out time to time
  • Conduct Work*With ADC, TC and RS to coach and train on BPTs
  • Develop strong relationship with Distributor and Local Key Accounts within the Area
  • Ensure FMO and Trade marketing programs are executed as planned


  • Bachelor’s Degree required
  • Experience 5-10 years in leading FMCG, or Beverage
  • Strong sales skills ideally with prior experience in FMCG & retail
  • Good command of written and spoken English and computer literacy
  • Good understanding of all business functions (Sales, Marketing, Finance, Logistics)
  • Good team management skill on projects and business partners
  • Managerial skills, well organized, self-motivated, and leadership
  • Good coaching and training skills

Suntory PepsiCo Beverage (Thailand) Co., Ltd.
8th, 9th Floor, Emporium Tower, 622 Sukhumvit Road, Klongton,
Klongtoey, Bangkok 10110

Additional Information

Career Level
Years of Experience
5 years
Job Type
Full Time, Permanent

Company Overview

In November 2017,Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand.,The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s liquid refreshment beverage (LRB) industry.

The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.

SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.

In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide

Additional Company Information

Benefits & Others
Dental insurance, Housing allowance, Life insurance, Medical insurance, Performance bonus, Travel allowance