Carmana Co., Ltd.
Responsible to develop strategy and the day to day marketing activities of the organisation and long term marketing strategy for the company
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objective
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Hold Bachelor Degree in marketing or a related field
- Proven working experience in conventional and digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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Carmana Co., Ltd.
FAST & FAIR
Carmana is a C2C second hand car buying and selling online platform, which will be launched first in Thailand, with the intention of expanding within the Southeast Asian region, specifically Malaysia and Indonesia.
HELPFUL, HUMBLE & TRUSTWORTHY
It is a service which aims to be fair, fast and transparent, especially in a realm filled with untrustworthy car dealers and elaborate, hasslefilled processes of transferring car ownership, financing and insurance.
FRIENDLY & FUN
Carmana is akin to your best friend who knows everything about cars and is always there to assist you in the best way possible, not without a pinch of humour and fun. As such, we have created a mascot by the name of “Mana the Penguin”.