Content Marketing (Copy Writer)
Job scope & responsibilities;
- Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.
- Determine what makes products appealing to consumers.
- Develop unique, new concepts.
- Conceive, develop and produce effective advertising campaigns.
- Work with account executives to determine client needs and budget.
- Create and present storyboards of ideas.
- Work with art directors to create ideas.
- Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
- Update digital media with timely content.
- Perform search engine optimization techniques.
- Revise, edit, and proofread content as needed or directed by client.
- Respond to feedback in a timely manner.
- Work within tight deadlines.
- Monitor and change advertising campaigns to change effectiveness.
- Check copy for spelling and grammar errors.
- Work with media planners/buyers and the production department to fully develop the advertising campaign.
- Research competitors and keep abreast of market trends.
- Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
- Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
- Write press releases advertising new products.
- Bachelor’s Degree or higher in Communication Arts, English or related field
- At least 2-3 years copy writing experiences in advertising, printing or creative house
- 1-2 year experiences in copy writer and marketing content creative
- Have Initiative, creativity and presentation skill
- Interested in the dynamics of digital technology and or social media channel
- Proficiency in PC (Microsoft Office, Internet and Website)
- Good command of written and spoke English. Able to present in English is advantage
- Portfolio presentation for interview
HR Recruitment Center
Tel: 02-7395555 #5943 , 092-2465157
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Central Group is the largest retailer which has a strong establishment and a successful development of store formats and various brands in Thailand . We are dominant retail brands which pioneered in department stores, category killers and several other retail formats nationwide. We continue to expand our business. Therefore, we are looking for challenging, high caliber and dynamic people who want to become partners of a leader retailer company.