Category Development and Shopper Insight Manager (FMCG/Consumer Product)
I.P. Trading Ltd.
This position will manage 4 groups of products which comprise of Fabric Care, Household Cleaner, Beverage and Personal Care which are aligned with business objectives and priorities.
- Understand category, consumers and shoppers, and lead process to fill gap knowledge where necessary such as shopper research, focus group, and others
- Define category strategy and key drivers based on consumer and shopper insight
- Provide category and shopper information in order to develop TMK and Sales team to become category expert and partnership with key stakeholders
- Work with Sales team to present category review with key customers to drive category partnership and business growth
- Support Sales & Category Planning team to develop compelling story based on Category and Shopper data/insight to convince customer on specific business objective/agenda
- Provide Category and Shopper data/insight in order to drive the success of Category Management project initiative
- Lead Category Management process to deliver benefits to all stakeholders (company, customers, shoppers and consumers) such as assortment management, products lay-out (Planogram) based on shopper decision tree
COMPETENCIES TO MEET JOB EXPECTATION
- Strong leadership, analytical, interpersonal and presentation skills
- Strong communication skills both written and verbal, especially in persuasion and interpersonal relations.
- Experience in Consumer Panel data analysis (Nielsen, Dunnhumby, Kantar)
- Experience in Category Management in FMCG business is an advantage
- Positive, find a way attitude and be a process driver
- Is able to work independently
- Very high data accuracy
- Experience in consumer or shopper data panel is a must (Nielsen, Dunnhumby, EYC, or Kantar)
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I.P. Trading Ltd.
Are you … … Proactive? Energetic ? Ambitious ? Hardworking ? Intelligent ? I.P. Manufacturing Ltd/ I.P. Trading Ltd are key market players in fast moving consumer goods in Thailand with a brand portfolio, namely, IVY, VIXOL, HYGIENE, WHIZ, DANCE and FOCUS. We are looking to recruit talented individuals to join our team. This is an exciting opportunity for dynamic individuals looking for a long-term career. You will be trained to work in a real life situation.