Brand & Marketing Communication Manager
Plan Creations Co., Ltd.
This opportunity is designed for an individual who wants to challenge and be part of a growing and expanding sustainable company. The Brand & Marketing Communication Manager is responsible for developing and executing the brand & marketing activities and communication that drives company financial and brand performance focusing on trades, distributors, and consumers across the different channels and countries while building the long-term value of the brand as well as driving brand leadership in category. This position is the contact point/person between product management, design team, and sales teams to ensure achievement of sales, business, marketing, and brand objectives.
Planning and developing brand & marketing communication strategies and implementing all brand & marketing activities to effectively promote PlanToys products and build its brand equity.
- Develop brand roadmap and annual marketing communication plan as well as determine the mix of tactics, activities and communication materials to strategically promote our brand in target market.
- Implement and manage all brand & marketing communication activities and tools covering both online, off-line, and on-ground platforms i.e. advertising, digital PR & campaign, point-of-sales promotion, exhibitions and fairs, etc.
- Collaborate with the domestic/export sales team, design team, and product management team for the ideation, planning, budgeting, production and implementation of all company/brand events, exhibitions, trade fairs, in-store activities, including point of sales materials and promotions.
- Ensure consistent brand visibility and preferred brand experience in marketplace
- Work collaboratively with the domestic/export sales team, design team, and product management team to promote PlanToys products, build sales promotions, and launch new products as planned.
- Create and develop branded materials and content in accordance with branding guidelines designed to be consistent with brand and marketing communication objectives.
- Develop communication materials to promote the and strengthen company/brand reputation among all stakeholders through the collateral of brand materials including but not limited to company profile, SD report, internal news, newsletters, website content, etc. this will include translation management and proofreading between English and Thai to ensure consistency and correctness.
- Coordinate with vendors and contractors for the production of marketing materials
- Utilize effective and efficient media to reach target customers.
- Conduct marketing research to understand consumers’ needs and to identify trends and challenges.
- MBA or Bachelor’s Degree in Marketing Communication, Advertising or related fields.
- 5+ years experience and having knowledge of Green or Environmentally-Friendly business will be a strong advantage.
- Ability to think creatively and innovatively.
- Strong research and analytical.
- Good Strategic Planning and implementing.
- Strong leadership, effective communications and problem solving skills
- Ability to work under pressure and produce quality work in a short notice.
- Excellent both English and Thai languages, also basic computer skills are required.
- Can do Attitude.
Please submit your application by post or e-mail, together with full resume stating your expected salary and a recent photograph to the below address. (All applications will be treated in strict confidentiality.)
Sustainable Material: PlanToys® uses only environmentally-friendly materials.
Sustainable Manufacturing: PlanToys® is an environmentally and socially responsible private enterprise. We meet or exceed the industry standards: International Toy Safety Standard (ASTM & EN71), Quality Management (ISO 9001), Environmental Management (ISO 14001), OHSAS 18001 for Occupational Health & Safety, Social Accountability Management (SA8000)
Sustainable Mind: PlanToys®reaches out to the community to foster environmental and social awareness.
Human Resources Division
Plan Creations Co., Ltd.
114/1 Soi Sathorn 10, North Sathorn Road
Bangrak, Bangkok 10500
Website : www.plantoys.com
jobsDB จะส่ง ใบสมัครของคุณไปยัง Plan Creations Co., Ltd.
Plan Creations Co., Ltd.
We are a Thailand-based manufacturer and marketer of premium educational wooden toys under the brand PlanToys®. After three decades in business PlanToys® are now available in over 54 countries. Our vision is to create high-quality, uniquely designed toys that inspire children's imagination in addition to promoting their physical and intellectual development while being socially and environmentally responsible in everything we do.
Presently, we are providing job opportunities and career development for high caliber candidates to join our dynamic team in the following positions: