AVP, Digital marketing
you will be responsible for leading strategy and operations across all digital channels. Your responsibility is to get the best possible result at each individual step through Customer Lifecycle Stage, Acquisition, Retention and Reactivation.
- Develop strategy and execution plan of digital performance marketing across all channels, Paid/ Owned / Earned.
- Managing budgets and campaign performance across all digital marketing channels to meet business’ objectives.
- Drive the development and implementation of consistent KPIs across all marketing channels such as including of in-app notifications, push notifications, SMS and email marketing
- Works with the Data analyst team to understand attribution and how to accurately measure the importance and ranking of each channel.
- Doing reports to measure and evaluate campaign performance and business opportunities in order to improve the business performance.
- Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives such as programmatic marketing.
- Bachelor degree in Business Administration, Statistics or related fields; Master’s degree is a plus
- Minimum 3-5 years of experience in digital performance marketing across all paid channel
- Have strong all around knowledge of online marketing landscape.
- Outstanding analytical skills and data-driven approach
- Experience in design, planning and execution of online advertising campaigns, post-campaign evaluation and / or SEO a plus
- Strong communication skills, with fluency in both English and Thai
- Experience with start-up environment is desired
- A passion for further developing Dtac as one of Thailand’s leading companies
jobsDB จะส่ง ใบสมัครของคุณไปยัง dtac
While technology is dtac's mode of operation, what makes dtac different is how it values its key asset – the people. In dtac, it is the belief shared throughout the company that people are the gear that drives business to its goal. The mentality is reflected through the way our culture is built around people and makes working at dtac an ever-challenging experience with opportunities to learn and create. That's why, every day, dtac is building up a strong force of people with diversified backgrounds and ideas, but with the same goal in mind, and creates one organization-wide team under the spirit of "One dtac"
Come join and grow with us at dtac.