Strategic Customer Insight and Data Mining Manager
Central Food Retail Co., Ltd.(TOPS Supermarket)
jobsDB ref: JTH300003001242262
To provide learning from data mining to support Management team in creating commercial strategy to achieve company target
- To utilise data mining via SAS to support decision making, identify opportunity area to improve performance of company/ category and retain customer loyalty
- To present key insights to related departments and encourage internal clients to make decision basing on customer data –based analysis and aim to customer-centric concept
- Understand the usage of data mining techniques, technologies, and how they relate and impact our business in order to maximize the return of investment
- Provide in-depth analysis including trend and forecasting report of Tops customer transactional data, customer information to support B&M, Marketing and CRM team for their strategy & tactics planning and day-to-day usage
- To create predictive model to contribute to the development of the commercial strategy and short/long term planning
- Use SAS mining software in selecting data, exploring data and building models using vast data warehouse to uncover previously unknown buying patterns, detect frauds, anticipate problems before they occur, forecast resource demands, gain a greater understanding of consumer motivations, and retain profitable customers
- To provide customer segmentation, association, sequent buying, campaign responsiveness, predictive churn and store clustering
- To develop better model by keeping update data mining knowledge and methodology and also create new variables related.
- To integrate customer data from offline, online and others sources to improve the effectiveness of model
- Follow the data mining year plan to deliver the findings and recommendations as scheduled such as customer segmentation, product association, store cluster analysis, and campaign response analysis
- Ensure the full utilization of customer database by managing the appropriate controlling level of data collection, address cleansing, and maintain specific customer attributes
- Safeguard privacy of customer database by control database access by cooperating with RIS project team
- 5 years of experience in analysis with understanding of customer behavior
- Work experience in data mining tool. Preferably SAS, enhanced data mining software that empowers users to explore and exploit a large quantity of data for strategic business advantage. Specialised SAS data miner is in short supply and great search.
- Experience in food retail/ FMCG industry is a plus
- Education: Master Degree in Applied Statistics, Management Information System, or Business related
- Good command in SAS
- Good command in MS-Excel, Access, and Power point
- Strong Data Mining skill and basic knowledge of statistics
- Excellent analytical and problem solving skill
- Good communication skill and management skill
- Language: Good command of English
Any staff who is interested in the above position or need more information please contact Recruitment Department, Please send your detailed resume with file Microsoft Word version 2003 (doc) and indicated expected salary:
Human Resources Department
Central Plaza Chaengwattana Office Tower Building,
99/9 Moo 2, Chaengwattana Rd.,
Bangtalad, Pak Kret, Nonthaburi 11120
Tel.02-831-7300 ext. 7629, 7630, 7631
092-4696194 ติดต่อ คุณเพ็ญศรี
(We preferred English Resume attached in MS Word Format only).
Only short-listed candidates will be contacted
-please send resume with expect salary-
jobsDB will send your application for review directly to Central Food Retail Co., Ltd.(TOPS Supermarket)
About Central Food Retail Co., Ltd.(TOPS Supermarket)
Tops is a one-stop-shop supermarket carrying a wide range of fresh vegetables and fruits, meat, fish, seafood, groceries, dairy and bakery products. The stores also carry a great range of international food items and a line of Tops-branded products.
In addition to providing one-stop shopping and quality fresh products, Tops is the home of Supercheap pricing with Everyday low prices on 7,000 key items.
Most of the Tops supermarkets are located in the Central and Robinson department stores. The stores range in size from 1,500 to 5,000 square meters in floor area. There are als o free- standing supermarkets that range from 800 to 4,000 square meters in floor area.
Mission Our mission is to be the supermarket innovator in Thailand . Tops was the first supermarket to enter into centralised distribution for dry grocery products and the first supermarket to centralise quality checking, processing and distribution of fresh food. It was also the first supermarket with a website.
Tops was the first supermarket to announce that retail prices as cheap as the supercentre operators with the introduction of the "Supercheap" pricing program with everyday low prices on 7,000 items that our consumers use everyday. It was the first supermarket to offer a "Scan Right Guarantee" , which guarantees that the prices marked in the store are correct in the cash registers.