Senior/ Marketing Executive-Brand Retail Marketing Communication
True Corporation Public Company Limited
jobsDB ref: JTH300003001202135
Scope of works
The Brand Retail Marketing Communications will work with the Retail Branding Team and Retail Business Unit to create and deliver internal and external communications programs to support the initiatives and growth of the company. This position requires a well-rounded and experienced professional with proven abilities to execute marketing and communications strategies for multiple audiences and to deliver creative solutions. He/she has ability to write for various communications channels, through the development and execution of in-store (True Retail) marketing presentation, window, signage and displays in conjunction with the corresponding maps and floor direction for True Retails. This individual will be accountable for strategy and execution plans of True Retail Marketing Communication Plan (direct mail, email blasts, local partnerships, events, on-line stores).
- Lead the all retail marketing communication campaigns and responsible for all aspects of the branded store experience.
- Collaborate with Shop Managers and store organization to ensure execution of brand objectives..
- Define, create and lead execution of Under True’s retail vision and specifically retail environments.
- Manage the seasonal and quarterly marketing communication refresh to include space initiatives, windows, graphic-POP, product, special collateral and events.
- Lead in-store and external retail marketing programs including custom graphics, distribution lists, presentation preparation, implementation of seasonal initiatives and POP.
- Lead and manage the annual and seasonal retail marketing calendar (Festive) and priorities for all initiatives.
- Control and oversee budget for retail marketing communication and brand campaigns.
- Create and execute comprehensive account retail marketing plans. Partner with sales and brand teams.
- Lead Retail Marketing participation for seasonal sales meetings, account presentations and seasonal sell-in initiatives in close partnership with Sales teams.
- Manage all outside agency and vendor relationships related to Retail Marketing programs.
- Male or female
- 3-5 years experience Lifestyle as retail marketing function
- Bachelor's Degree in a related field. (Brand Management is preferred)
- Strong understanding across all retail marketing mechanics
- Must have sense of style
- Must have a background in retail marketing – retail shop planning and execution.
- Must have experience managing teammates.
- Strong presentation skills. Both verbal and written
In case of you are unable to attend on the above mentioned date please submit your CV via APPLY NOW instead. We will contact back if your qualification is matched with our requirements.
TRUE Corporation Public Company Limited
18 TrueTower, Ratchadapisek Rd., Huay Kwang, Bangkok 10310
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About True Corporation Public Company Limited
True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.
These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.
Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.
together we can make it true