Senior Marketing (Marketing Acquisition)
jobsDB ref: JTH300003001248162
A career-defining opportunity exists for an experienced Marketing Manager - Acquisition. You will be reporting to the overall Program Lead and will be responsible for developing, leading and implementing its member acquisition strategy.
Your objective will be to transform the current Rabbit Rewards acquisition process into an intuitive, compelling natural progression from receiving the Rabbit Card as well as ensuring that upon activation, a member is educated about the Rewards program and adequately engaged. You will have one direct report as well as access to a shared service of analysts, marcomms, digital marketers, graphic designers and campaign and report builders.
Role & Responsibilities:
- Work closely with Program Lead to develop, manage and execute member acquisition strategy for
- new card holders
- non card holders
- and inactive cardholders
- Oversee day to day management to ensure your strategies are turned into omni-channel marketing activity and tactical executions
- Source and build relationships with key program partners who will contribute to the success of the program
- Streamline and scale up front and backend processes which contribute to registration conversion and user experiences
- Report on and optimize results
- Able to lead and work successfully in a cross-functional team environment
- Dependable, proactive, flexible and open to learning
- Goal oriented with an ability to explore outside the box and see ‘the bigger picture’
- A creative solution finder with an innovative approach who can overcome growth, profit and technical challenges
- Excellent written and communication skills. Must speak English. Thai also preferred.
- B. Marketing or equivalent.
- 5 years minimum experience in a marketing related field. Digital marketing experience a plus.
- Passionate about the exciting world of large scale Loyalty programs and data driven marketing
jobsDB will send your application for review directly to Rabbit Rewards
About Rabbit Rewards
Rabbit Rewards is the reward programs that underpins the many business units of Rabbit World, including the Rabbit Card, an electronic payments smart card used to pay for trips on the BTS and transactions at merchants throughout Thailand. Rabbit Rewards is the fun way to enjoy life by being rewarded for things you already do. Redeem Rabbit Points on great deals from brands you already love or indulge in our weekly giveaways.
For more information visit our website at https://rewards.rabbit.co.th