Product Marketing Manager (Consumer Electronics)
RLC Recruitment Co., Ltd.
jobsDB ref: JTH300003001244686
- Own and drive product line (PL) strategy for TH
- Strengthen offline and online product communication enhancing product launch excellence
- Annual product marketing budget ATL & BTL and liaison with channel growth strategy
- Manage portfolio strategy and range proliferation with healthy financial growth
- Identify efficient marketing tactics to drive growth for each brand and product category and implement action plans to grow each distribution accordingly
- Business foresight as well as regularly competitive review
- Drive trade and product presentation as well as product launch and training to trade team
- Support the sales team and trade to for trade event and consumer activation activities
- Identify potential partners, leaders in other business sectors, in order to generate favorable image associations and transfer the brand exposure to other areas, generating added value and attractively to our brands for other pools of consumers (e.g. cross promos detergent producers, media/energy/banks partnerships)
- Bachelor Degree or higher in Marketing or any related field
- Minimum 7 years’ experience in marketing and/or product marketing
- Strong knowledge of segmentation, USP, brand & product value proposition
- Experienced in advertising and trade marketing executions as well as digital marketing, event marketing, public relations, trade marketing, PR etc
- Range &SKU management supporting marketing development
- Possess interpersonal skill & entrepreneurial, hence strong team ship bonding
- Strong attention to detail in sales and marketing analysis
- Fluency in English
- Excellence MS office
Please send your latest update resume in word form with a recent photo to us and you’ll be contacted for full detail of the job and the interview if your profile is qualified for the job. Thank you.
“Please quote position title AND reference code RLC-2459 in email subject line”
RLC Recruitment Co., Ltd
142 Two Pacific Place, 18th Floor, Sukhumvit Road, Bangkok 10110 Thailand
For more information please visit our website: www.rlc-asia.com
jobsDB will send your application for review directly to RLC Recruitment Co., Ltd.
About RLC Recruitment Co., Ltd.
RLC was recently established to address the needs of the growing number of companies looking for a customized and personal approach to recruitment.
The experienced Management Team of RLC bring with them collectively many years of local and regional recruitment know-how gained in the local Thailand market and in SEA.
RLC offers recruitment services in the following sectors; Heavy Industry, Light Industry, Life Sciences and Services. The core of the business caters to mid range level professionals to senior and executive management appointments.