Marketing Director - Consumer goods (300-400K) /Food industry
MRI Worldwide Recruitment (Thailand) Ltd.
jobsDB ref: JTH300003001245622
Position: Marketing Director - Consumer goods (300-400K)
Benefits: 300,000-400,000 Baht salary + other benefits
Contact Recruiter: Sirinapa (086-378-4083)
- Support business vision through driving strong brand preference via brand building activities and new product development.
- Manage new product development, ensuring timely launch. This involves managing the entire new product development process including market analysis, consumer behavior research, and product concept, product test, packing design, and pricing strategies.
- Work with Trade Marketing and Sales teams on the implementation of new product development (NPD) and marketing activities for launches such as NPD launch plan presentation.
- Formulate and implement brand strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.
- Ensure that the pricing and product mix is reviewed and recommending change where appropriate.
- Monitor brand performance against the target.
- Managing marketing spending based on budget given.
- Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
- Develop and implement the marketing plan and work closely with Trade and Sales teams to execute the plan.
- Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.
- Analyze the research findings and insights and turn them into actionable brand plans.
- Understand the different elements of the marketing mix and their roles in connecting with consumers & driving growth: advertising, communication/media planning, brand identity, consumer activation and promotion.
Knowledge and experience:
- Thai Nationality only
- Female/Male, age 35-47
- Bachelor’s Degree in any field.
- An MBA would be an advantage (but not necessary)
- Minimum of 8-10 years of experience in Food industry (Consumer goods)!!
- Strong analytical skills and being able to look at issues from different perspectives.
- Experience of research and market data analysis (retail business, market trends and competitors).
- Strong communication and interpersonal skills.
- Having a good balance of leadership and working in a team.
- Possess a good command of English and have good Microsoft Office skills.
Attractive salary and generous fringe benefits will be offered to the successful candidates.
Interested candidates please send your application letter with resume, current and expected salary with contact details and refer the position as
"Marketing Director - Consumer Food industry (300-400K) "
If you believe that you are the right one, call Sirinapa "NOW"
jobsDB will send your application for review directly to MRI Worldwide Recruitment (Thailand) Ltd.
About MRI Worldwide Recruitment (Thailand) Ltd.
For over fifty years, we have been a world leader in the field of executive search, and have provided high-caliber candidates to literally thousands of companies. We have International reach which is unparalleled in our industry.
MRINetwork has been operating for 12 years in Thailand. As a client we find the best quality candidates quickly and as a candidate our recruiters will assist you in any way they can in your career transition.
For more information, please call